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Bianchi Public Relations, Inc.

Detroit (Troy), USA

Founded in 1992 and based at the North American industrial technology nexus of Detroit, Bianchi Public Relations, Inc. provides clients with strategic communications counsel, PR/media relations support and content development in primarily two key business-to-business sectors: automotive technology and industrial/manufacturing, as well as the related professional service firms serving these sectors.

Office Location(s)

Detroit, MI (USA)




888 West Big Beaver Road, Suite 777
Detroit (Troy), Michigan, 48084
Phone: 248-269-1122
Fax: 248-269-8202

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Detroit public relations firm for automotive and manufacturing industry. A leading independent Detroit public relations agency, Bianchi PR has been providing select clients special expertise in North American automotive supplier PR and business-to-business (B2B) professional service firm PR since 1992. Dedicated to helping clients build their brands, increase awareness, enhance return on investment (ROI) and enhance revenue. Bianchi PR builds upon its Detroit and North American reach through its worldwide agency partners in the Public Relations Global Network ( PRGN is a consortium of 50 independent, entrepreneurial firms working together in lock-step to provide local expertise and unmatched value on a worldwide basis.


Bianchi PR offers strategic PR and communications counsel; digital, social media and traditional media relations; media training; online newsroom content; business-to-business communications, media event and trade show support; executive visibility and industry relations support.

Segments served

Automotive OEM, aftermarket and service suppliers; technology suppliers for autonomous and electric vehicles; materials, engineering service and software suppliers; trade groups and associations; law, consulting and professional services; industrial and manufacturing; clean-tech, energy and alternate energy suppliers; technical service, testing and engineering services; other B2B enterprises.

Experienced agency team

As a Detroit public relations firm for automotive and manufacturing industry, Bianchi PR is led by 30+year PR veteran and PRSA Detroit Hall of Famer Jim Bianchi. The firm has been honored as “Best of Michigan Business” for PR firms and twice as one of “101 Best & Brightest Companies” in metro Detroit. Our senior staffers are highly respected by peers, journalists and clients.

Client experience

Bianchi PR has gained extensive experience across a wide range of clients, from start-ups to international corporations, and currently enjoys long-term, multi-year relationships with most of its clients. Our senior staff has worked with more than a dozen of the top 50 global automotive suppliers. Past and current clients include: 3M, Accuride, Adient, AIAG, BASF, Cooper Standard, Fruehauf, Freudenberg-NOK, IBM, Johnson Controls, PPG, Pittsburgh Glass Works, Ricardo, SAE, Schaeffler, Steel Market Development Institute, Yanfeng Automotive Interiors, Valeo and ZF TRW.


  • Brand Positioning and Awareness
  • Business-to-Business
  • Community Relations
  • Corporate Communications
  • Digital and Social Media Services
  • Executive Media Training
  • Internal Communications
  • Media Relations
  • Public Relations
  • Strategic Communications
  • Strategic Planning/Counsel
  • Writing Services

Industry Expertise

  • Automotive Aftermarket
  • Automotive OEM
  • Business Law
  • Chemical / Materials
  • Commercial Vehicle / Heavy Truck
  • Consortia
  • Consulting
  • Design
  • Engineering
  • Forecasting
  • Industrial
  • Manufacturing
  • Market Research
  • Processing
  • Professional Services
  • Technology
  • Testing
  • Trade Associations


James A. Bianchi, President, Bianchi Public Relations

James A. Bianchi, APR


Read Bio

James A. Bianchi, APR - President

With more than 30 years of experience in automotive, industrial and business-to-business public relations – gained in both the corporate and agency environments – Jim Bianchi is a hands-on PR professional. He founded Bianchi PR in 1992, and today, the agency ranks among the top five independent public relations firms in the Detroit area, according to PR Week.

Active in the Detroit automotive and PR communities, he is involved in the Detroit Chapter of PRSA, the Detroit Regional Chamber of Commerce, MICHauto, the Society of Automotive Analysts, the Automotive Press Association, the Marketing & Sales Executives of Detroit and the Society of Automotive Engineers, among others.

P: 248-269-1122

Bianchi Public Relations, Inc. Clients