A service business is only as good as its talent, and The Castle Group is headquarters to innovative, driven and committed public relations and events management professionals that deliver value and results to a diverse client roster.
Office Location(s)Boston, Massachusetts (USA)
A service business is only as good as its talent, and The Castle Group is headquarters to innovative, driven and committed public relations and events management professionals that deliver value and results to a diverse client roster. The agency comprises full-service public relations and events divisions that can work in tandem or separately. A women-owned business that has grown each year since its founding in 1996, the agency prides itself on proactive problem solving and looking between the lines.
The Castle Group designs and executes highly strategic, powerful campaigns that build brands and motivate consumers. They develop a deep understanding of clients’ industries and markets and generate insightful, creative and goal-oriented strategies and tactics. Not only do they write powerful news releases and offer strong media contacts across a variety of industries but they also systematically analyze each clients’ place in the market to determine what communications tools can be taken to improve their standing.
Castle’s events division specializes in creative corporate events, sales incentive programs, product launches, seminars, meetings, conferences and philanthropic events. The agency’s award-winning events team is known for its endless creative ideas and seamless execution. No matter how large or small the event, high-profile or remote a locale, success is guaranteed by attention to every detail.
- Community Relations
- Consumer Communications
- Corporate Social Responsibility (CSR)
- Crisis Communications
- Development/Fundraising Communications
- Digital and Social Media Services
- Digital Strategy
- Government Relations
- Interactive Marketing
- Litigation PR
- Media Relations
- Sales Incentives
- Speaking Opportunities
- Strategic Planning/Counsel
- Web Development
- Consumer Products
- Financial Services
- Food and Beverage
- Government/Military/Public Sector
- High Technology
- Professional Services
- Real Estate
Principal / Founder
Sandy Lish - Principal / Founder
It is entirely possible for me to listen to a conversation, have an idea, and share an insight almost simultaneously. I think they call that multitasking. I help my clients by focusing on connections… how they reach their audiences, how their audiences reach them, how my teams and I can facilitate those interactions. I’ve helped my clients grow and sell companies, acquire firms, improve valuation/stock price, gain market share, manage crises, perfect presentation skills, launch products and the list goes on.
When I’m not working directly with clients, I’m growing Castle — developing partnerships, identifying marketing opportunities and building new client relationships. And when I’m not doing that, I’m out in the marketplace, representing Castle and our clients through our dedication to the community.
PR is all about third-party credibility – so I must share some of our own accolades. We recently won the March of Dimes Franklin Delano Roosevelt Humanitarian Award. I’ve been honored with the Greater Boston Chamber of Commerce Pinnacle Award for Entrepreneurship, the Women’s Business Enterprise National Council Business Enterprise Star Award and the Center for Women and Enterprise Rising Star Award. I was also named a Boston Business journal “40 under 40″ (although I would no longer be eligible!). I’ve had the privilege of speaking for groups including the Boston Business Journal, Greater Boston Chamber of Commerce, and Center for Women and Enterprise, many higher education institutions and PR industry organizations.
I serve on the boards of The Center for Women and Enterprise, March of Dimes and the Chief Executives Club of Boston. I’m especially proud to be state board chair for the March of Dimes and most recently was named to its national Volunteer Leadership Council. I also currently chair the WGBH Corporate Executive Council, serve on the Women’s Advisory Network of the Greater Boston Chamber of Commerce and am a member of the Massachusetts Women’s Forum. I’m on the executive committee of the Public Relations Global Network—interacting almost daily with my “sister” (and “brother”) agency principals in every major media market to develop world-class relationships for our clients and teams.
When I’m not doing that? You might find me with my husband, rooting on my son or daughter at a hockey rink or lacrosse field, or walking my Wheaten Terrier. My favorite place to be is the beach – any beach with a great book and great company. What else do you want to know? Before Wendy and I founded Castle in 1996, I held in-house marketing positions at KPMG, Lesley University and the Massachusetts Bar Association, and was an executive at IQ&J, a premier Boston agency. I’ve worked on everything from pita chips to online travel to medical imaging to student lending. I grew up in Brookline, Mass. and am a proud alumna of UMass Amherst. And I really, really miss my Blackberry. Let me know if you have any questions.
Principal / Founder
Wendy Spivak - Principal / Founder
I can’t help myself—every time I go to someone else’s event, I find myself thinking about what I would change. How could I make it flow better, what technology would work better, how might the speaker be more impactful, how else could I convey the message? No detail is too small. I bring that same critical eye to Castle’s events team…well before an event begins. While I start working with my clients at a high level — the 50,000-foot view — to determine program or event goals and content, I can also get my hands dirty. Really dirty. I’ve been under the streets of NYC supervising cable workers to ensure the technology worked at an event; in hotel kitchens supervising plating of food; up all night redirecting transportation plans because of a weather emergency. I always have a Plan B. My clients usually don’t know what goes on behind the scenes to make their event a smashing success, but that’s not important. They know and appreciate the results.
When I am not overseeing an event somewhere around the world (I have managed events on almost every continent), I’m often in my office, surrounded by project management plans and ensuring our events proceed as smoothly as possible. With decades of experience in events and marketing, I manage my teams to deliver the same level of quality and service that is my hallmark. I also manage Castle’s operations, making sure that our financial, HR and technology needs are well met.
Part of Castle’s culture is giving back to the community. I’m passionate about the boards I serve on and the organizations we support. It’s truly my privilege to use my professional skills to help them achieve their goals.
- 05.23.17 Maui nō ka ʻoi (Maui is the best)
- 05.18.17 A Candid Conversation with Castle: Social Media
- 05.08.17 A Candid Conversation with ABC News Anchor David Muir
- 04.27.17 Bianchi PR President Jim Bianchi reflects on his career in automotive PR, secrets to social media and client retention, and his firm’s affiliation with PRGN