Goodwill Communications is an integrated communications agency in Hungary since 2003. The agency combines traditional PR solutions with the latest online, social media and digital tools with passion for and insight into the growing number of sectors where it serves clients. Be it the financial sector, real estate, energy, healthcare, tourism or fast moving consumer goods, Goodwill offers solutions that create value and help the company bottom line.
Office Location(s)Budapest, Hungary
Established in 2003, Goodwill Communications is an integrated communications agency with a business communications background and a dynamically growing consumer communications service branch.
Besides traditional media communications the agency’s service portfolio includes consumer communications, content marketing, digital services, employer branding, social media management with strategic brand management, visual planning and web development capabilities. While having a strategic and business oriented vision, the agency also has an innovative and creative mindset.
With its strategic approach and creative solutions, the agency has won international and professional awards. Most recently it received a first and a third place at PRGN’s Annual Best Practice Awards with an integrated media campaign promoting electronic public administration services. It also received a bronze award from Kreatív, a leading Hungarian marketing communications magazine, as a partner agency of a nation-wide integrated content marketing campaign.
In recent years the agency stepped out of the confines of Hungary and has established a circle of dedicated partner agencies in the Czech Republic, Poland, Slovakia and Romania. With these independent locally owned partners, Goodwill has developed a capability to serve clients in multi-market assignments in these countries at high service qualities.
Goodwill Communications has been a member of PRGN, a network of independent and owner-operated public relations and communications firms worldwide, since 2012.
To reflect its dedication to the latest communications disciplines, Goodwill Communications has started two professional blogs in recent years: BeYourBrand.hu dedicated to personal and CEO branding topics and EmployYourBrand.hu that follows the latest trends in employer branding – one of the youngest areas of public relations.
- Blogger relations
- Branding and Positioning
- CEO Reputation Management
- Consumer Communications
- Content Marketing
- Corporate Communications
- Crisis Communications
- Digital Communications Services
- Employer branding
- Financial Communications
- Influencer Marketing
- Integrated Communication Campaigns
- Internal Communications
- Media Relations
- Media training
- Personal branding
- Product and Service Launches
- Social Media
- Strategic Communications
- Video and Multimedia Production
- Web Development
- Banking and Finance
- Business services
- Capital markets
- Construction sector
- Energy sector
- Food and beverages
- Insurance companies
- IT and Telecommunications
- Law firms
- Private Equity
- Professional services firms
- Real Estate
- Start-up firms
- Trade Associations
Anna Kondor - Managing partner
Managing partner Anna Kondor founded Goodwill Communications in 2003. Anna is a communications expert in the field of finance, capital markets and transactions. She started her career at a PR agency, then moved on to insurance company Generali where she served as head of communications in Hungary.
Anna boasts a widespread experience in public relations services for banks, insurance companies, fund managers, venture capital firms, investment banks and publicly traded companies.
At Goodwill, she oversees a part of the client portfolio where special industry or communications expertise is needed, such as strategic communications projects and personal branding assignments.
P: +36 70 933 9797
Gábor Jelinek - Partner
Gábor is a partner of Goodwill Communications, responsible for client services, operations and international campaigns.
He joined Goodwill in September 2008. He has been involved in communications assignments for banks, publicly traded companies, real estate and FMCG companies. At Goodwill he has managed strategic communications, crisis communications, media relations, social media and content marketing campaigns.
Gabor has gained his professional experience as head of corporate communications at international PR agency Weber Shandwick. He provided strategic communications counsel and crisis communications advisory, while he also led corporate communications projects mostly for multinational companies.
Formerly he spent close to ten years as a business journalist and editor-in-chief at the Budapest Business Journal, an English language business newspaper in Hungary.
P: +36 70 933 9797