Media Profile is Canada’s largest full-service, independent PR agency. Based in Toronto, Ontario we have a 30-year track record of providing the highest standard of communications planning and execution to leading Canadian and international companies, the public sector and not-for-profit organizations. We are a full-service agency with thriving practices in public relations, corporate and brand communications, content marketing, social media and digital marketing.
Office Location(s)Toronto, Ontario (Canada)
Headquarters579 Richmond St. West, Suite 500
Toronto, Ontario, M5V-1Y6
Media Profile is Canada’s largest full-service, independent PR agency. Based in Toronto, Ontario we have a 30-year track record of providing the highest standard of communications planning and execution to leading Canadian and international companies, the public sector and not-for-profit organizations. We are a full-service agency with thriving practices in public relations, corporate and brand communications, content marketing, social media and digital marketing. We have 40 full-time employees and are supported by a network of regional affiliates and other partners.
Clients include international brands like Google, YouTube, Starbucks, Honda, Acura, Uber, Sony, Epson, Abbvie, Match.com, Ancestry and others. In 2016, Media Profile was chosen as Strategy Magazine’s Gold Agency of the Year, the most prestigious PR award in Canada.
- Content Development
- Corporate Communications
- Corporate Social Responsibility (CSR)
- Crisis Communications
- Digital and Social Media Services
- Editorial Services
- Graphic Design
- Influencer Relations
- Internal Communications
- Media training
- Message development
- Printing and production
- Search Engine Optimization (SEO)
- Speech writing
- Video and Multimedia Production
- Web Development
- Content marketing
- Corporate and brand communications
- Digital marketing
- Issues management
- Public relations
- Social media
Alison King - President
Alison King is a trusted PR pro, committed mentor and great boss. She’s an industry leader who has earned the respect and trust of the CEOs of Canada’s largest brands and the editors of the country’s busiest newsrooms since joining Media Profile nearly three decades ago.
Unlike most PR industry leaders, Alison does not shy away from the day to day work on the account. She is always engaged and brings her creative approach and solutions first thinking to all of Media Profile’s clients. Alison also recently served as the Chair of the Public Relations Society of America’s annual Counselors Academy conference and draws on a wealth of experience and industry insight to help drive Media Profile and its clients forward.
Senior Vice President
John Thibodeau - Senior Vice President
John Thibodeau has been a trusted member of Media Profile’s team for nearly 20 years, providing counsel to a broad range of national clients. John has a unique ability to cut through noise and deliver level-headed strategic counsel.
As his clients will tell you, his thoughtfulness, analytical approach and ability to see both the big picture and the small details are what make him such an integral member of their communications teams. John is frequently called upon to help clients deal with large, complex problems.
Senior Vice President
David Wills - Senior Vice President
David Wills understands the importance of strong narrative, clear messaging and compelling delivery. He draws on his natural storytelling abilities to help his clients find their voice and weave their messages together in a powerful way.
After 20 years at Media Profile, David has become much more than just a storyteller; he’s now a trusted ally and respected advisor to his corporate and government clients. He has media trained CEOs and senior government bureaucrats, leaders of movements and causes, as well as high profile and aspiring politicians.
- 11.09.16 Media Profile brings home the gold at Strategy’s Agency of the Year awards
- 06.03.16 Agency wins PR Daily Best Viral Campaign Award
- 05.12.16 Agency wins three CPRS Ace Awards
- 05.06.16 Agency wins North American Gold Sabre Award
- 12.17.15 Media Profile shortlisted for Agency of the Year!
- 11.05.15 Media Profile wins bronze at the Strategy Agency of the Year Awards