The Content Factory isn’t your ordinary factory…the kind with smokestacks and noisy machines. Ours is a factory of a totally different sort. Digital, effective and proactive. Our raw material is content. Words, visuals and ideas. Our finished product is opportunity. Awareness, brand equity and business growth.
Office Location(s)Dubai, United Arab Emirates
PR Dubai – Public Relations Driven Integrated Communications Services, Middle East
THECONTENT|FACTORY (TCF for short…), is an integrated marketing communications solutions agency, PR Dubai. The only one of its kind in the Middle East and one of the few like it anywhere. We serve businesses throughout the Middle East as well as companies seeking to do business in this important part of the world. If you’re either, you’ve come to the right place. Content and PR Dubai drives our clients’ content further across all mediums.
TCF isn’t your ordinary factory…the kind with smokestacks and noisy machines. Ours is a factory of a totally different sort. Digital, effective and proactive. Our raw material is content. Words, visuals and ideas. Our finished product is opportunity. Awareness, brand equity and business growth.
So, we generate and distribute information, both verbal and audiovisual. We’re very good at producing and delivering content to the target audiences that matter to our clients’ businesses. We produce news for leading media outlets. We assemble print and broadcast interviews and work with journalists to create stories that matter. We design campaigns and deploy events. We harness our communications tools, both online and offline, to channel information through relevant media channels to help maximize our client’s opportunities to gain market share and revenue growth.
But while we make many different and wonderful things in our factory, everything we produce has but one purpose: to help our clients achieve their business objectives.
Established in Dubai in 2004, our experience spans various industries. We work with companies in technology, consumer electronics and general business (trading, manufacturing, oil & gas, finance & services). These businesses vary in size, from small and medium sized enterprise to larger, regional and international brands.
Today, TCF’s services coverage spans the Gulf Cooperation Council (GCC) countries (the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Qatar, Bahrain and Oman), Yemen, Jordan and Palestine.
- Brand Positioning and Awareness
- Content Development
- Digital and Social Media Services
- E-mail marketing
- Graphic Design
- Printing and production
- Product launches
- Public Relations
- Consumer electronics
- Digital security
- Finance and services
- Oil and gas
Founder and CEO
Layth Dajani - Founder and CEO
Layth Dajani is the Founder and CEO of The Content Factory. With 20 years of experience in the media industry, Dajani worked as a journalist for many years with published work in The Financial Times and The Economist, and freelanced with the likes of Reuters, AFP and AP.
He worked at Microsoft Middle east as public relations manager, then started up The Content Factory in 2004, which has grown to become a fully integrated marketing communications agency
P: +971 (4) 447 2501