Customer Reviews Can Make or Break You – How to Support Those Elusive 5 Stars

Yelp, Trip Advisor, Glassdoor, Amazon and hundreds of other sites invite customer reviews on products, businesses and services. Less than stellar reviews can have a real financial impact on your business. According to Web Republic, products with positive reviews sell 200% more than those with no reviews. So how do you influence your customers to … Read More

Making Meetings Matter

Internal conferences and meetings play an integral role in a company’s ability to develop business strategy, discover new industry trends, and connect employees in a way that facilitates discussion and promotes a shared vision for success. To ensure participation, it’s important to find a central location to host these events – especially if your company … Read More

Social Media Marketing for Businesses

For the modern business, social media is an essential tool that makes it possible to connect with your target audience in the very place where they are choosing to spend their time. There are many benefits of using social media for business including building brand presence, building credibility, developing relationships, gathering marketing research, increasing website … Read More

Why PRGN works

Throughout my all-most 20 years in the communications game, I have been participating in many business networks – national as well as international. These networks have contributed to many learnings and business connections, but also to some important realizations. These became particularly obvious, when I became active in the leadership of Public Relations Global Network … Read More