Public Relations Global Network Selects Evelyn Holtzhausen as President

Public Relations Global Network Selects Evelyn Holtzhausen as President HWB Communications founder to lead international network of independent public relations agencies Washington, D.C. – May 11, 2016 – The Public Relations Global Network (PRGN), one of the largest international networks of leading independent public relations agencies, announced today the election of Evelyn Holtzhausen, founder and director of … Read More

SEO, Content and Trust – Top List of Global PR Takeaways

SEO, Content and Trust Top List of Global PR Takeaways from the Spring PRGN Global Leadership Conference Search engine optimization, digital content and trust topped the list of topics being discussed by top independent public relations agencies globally, according to the members of the Public Relations Global Network (PRGN), who recently met during PRGN’s Semi-annual … Read More

The Top Takeaways from the Spring PRGN Global Leadership Conference

[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”yes” width=”1/1″ el_position=”first last”] By Jim Bianchi , Bianchi PR, Detroit   What do PR firm owners from around the world talk about when they get together? Search engine optimization, digital content and trust topped the list of subjects discussed by PRGN agency principals when they gathered in the last week of April … Read More

From Sport to Corporate Storytelling

In recent times, we have heard a lot about “Storytelling”, the art of using stories to communicate and connect with target audiences. Born as a purely journalistic narrative method, this set of techniques and specific skills has evolved to establish itself as a real discipline. However, there is still a lot of confusion around the definition of … Read More

Is project-based funding advisable?

Many donors are keen to make contributions as specific as possible and decide therefore upon so-called “project-based donations”. The reason behind this is the desire for the donated amount to be 100 percent utilized for a clearly specific project. These wishes are understandable but can lead to unintentional drawbacks.

Implications of the Marriott International’s acquisition of Starwood Hotels & Resorts Worldwide

[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”yes” width=”1/1″ el_position=”first last”] by Yap Boh Tiong Chairman of The Mileage Communications Group The recent acquisition of Starwood Hotels & Resorts Worldwide by Marriott International may have stunned the hospitality industry but it was not totally unexpected to me. Mileage Communications was Marriott’s PR agency based in Singapore for more than 17 … Read More

Uwe Schmidt – Interview mit netzwirtschaft.net

Interview von Netzwirtschaft.Net   Wer ist Uwe Schmidt? Bitte stell Dich doch mal kurz vor. Ich bin ein Kommunikationsmensch. Das heißt, ich kommuniziere selbst auf allen Kanälen rund um den Globus, aber ich helfe anderen auch sehr gern dabei. Warum das so ist, lässt sich vielleicht an meinem beruflichen Werdegang ablesen. Ich wollte zunächst Lehrer, … Read More

Filtraciones y Transparencia en un mundo globalizado

[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”yes” width=”1/1″ el_position=”first last”] de Valentina Giacaman Hazboun Socia Fundadora de RumboCierto   Para una firma de PR hoy es mucho más difícil tratar de contener una crisis de un cliente en un mundo donde todo parece ser transparente, y la información fluye por redes sociales en menos tiempo de lo que se … Read More