Situation

Invencys climate is one of GMC Marketing clients who are part of PRGN through JMC Marketing Communications & PR, base on New York. This company has a factory plant in Mexicalli, Mexico. JMC and GC&A partnered to manage a crisis situation when one of the employees had an accident that caused his death. During the accident, the Company rapidly advised its agency in the US and through PRGN they got in touch with GC&A for the local know-how, which is a key ingredient of effective PR. The strategic reaction was immediate to prevent and avoid a possible crisis situation.

Strategy

GC&A designed a management crisis plan focused on internal and external communications. The objective was to maintain all key audiences informed such as authorities, employees and the family of the worker. With this effective internal communication plan we avoided a bigger issue and the appearance of the news on the Mexican media. Also we developed a variety of scenarios to react if the news reached the press, developing key messages, preparing a spokesperson, a media map and preparing all the elements to react if necessary. We also kept strict media monitoring to detect any news at any time.

Results

GC&A helped Invencys thanks to PRGN relations and a solid coordination team with JMC Marketing Communications and PR. Fortunately the case did not reach the press because of great internal management with employees and the family. Invencys climate was very receptive to our advices and to respond in a legal, professional and close way to the crisis. It was very useful to react immediately, to have all the scenarios prepared and to talk on the precise moment with the key people.