In 2008, Xenophon worked with ATA to lead a multi-industry campaign to lower record-high oil prices by stopping rampant speculation in the commodities futures markets. The campaign’s goal was to transform the energy debate on Capitol Hill and help reduce fuel prices for ATA’s (air transportation of America) member airlines.
The Canadian Egg Marketing Agency (CEMA) wanted to increase the consumption of eggs. The ad campaign of the time communicated the message of how nutritious, tasty eggs are and how easy it is to prepare them, so why not eat them outside of breakfast occasions. CEMA wanted more bang for their marketing buck and hired Fantail to provide their first ever PR/event marketing program to take this message to the grassroots level.