Introduction
The Focus FlexiFuel Vehicle (FFV) was billed as an ‘everyday’ car which could deliver 70% fewer CO2 emissions, run seamlessly on any mixture of renewable bioethanol or conventional petrol – and all at a marginal cost over the equivalent petrol car.
Already the country’s best-selling car, the Focus FFV arrived in Ireland with a new USP (advice what is USP) of particular relevance to an agricultural community in need of future outlets for their products.