LS9 is a renewable petroleum company that applies synthetic biology to produce proprietary biofuels that are compatible with existing fuel distribution infrastructure, as well as high-value industrial chemicals.
Situation
In 2008, when LS9 entered the renewable biofuels space, it faced an uphill battle against competitors that not only owned the majority of media mindshare, but also had raised millions of dollars in funding that LS9 had not acquired. As LS9 prepared to move the company to the next phase of growth – commercial scalability and the next round of funding – LS9 contacted San Francisco PRGN partner Landis Communications, Inc. (LCI) to develop and implement a communications strategy that would advance its current business by attracting new funders.
