Environmental Case Studies

Coral Reef Targeted Research and Capacity Building for Management (CRTR) Program

Coral Reef Targeted Research and Capacity Building for Management (CRTR) Program received widespread international media coverage.

Coral Reef Targeted Research and Capacity Building for Management (CRTR) Program received widespread international media coverage.

Situation

Human activity, carbon emissions and global warming are damaging the health of coral reefs worldwide. Policy-makers in coastal areas and marine management officials need better information about what they can do to sustain the life of coral reefs. To fill this gap in knowledge the World Bank implements the Coral Reef Targeted Research and Capacity Building for Management (CRTR) Program. The CRTR Program provides credible, factual and scientifically-proven knowledge for improved coral reef management and policy development. The Australian affiliate for the PRGN, Currie Communications (www.curriecom.com.au), coordinates all communications for this global program.

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Avoiding a crisis explosion

Situation

Invencys climate is one of GMC Marketing clients who are part of PRGN through JMC Marketing Communications & PR, base on New York. This company has a factory plant in Mexicalli, Mexico. JMC and GC&A partnered to manage a crisis situation when one of the employees had an accident that caused his death. During the accident, the Company rapidly advised its agency in the US and through PRGN they got in touch with GC&A for the local know-how, which is a key ingredient of effective PR. The strategic reaction was immediate to prevent and avoid a possible crisis situation.

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ETS – European Tissue Producers

Situation

The European Tissue Symposium (ETS) is a trade association, organized as a non-profit association established in the International and European Union environment of Brussels, Belgium. The members of ETS represent the majority of tissue paper producers throughout Europe and about 90% of the total European tissue production.

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A Tragedy in Full

Situation

A long-time legal friend recommended The Ledlie Group to one of his Fortune 500 clients hours after one of the client’s subsidiary companies suffered a disastrous mine explosion that killed 13 miners. The company’s communications director was overwhelmed by the gravity of the incident and the number of media requests, which were multiplying at record speed.

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NIRAS, nuclear waste agency

Situation

NIRAS is the Belgian Agency for Radioactive Waste and Enriched Fissile materials. This federal agency by law is responsible for the management of nuclear waste. Its mission is to draw up the inventory, to handle, treat and stock radioactive waste and to propose solutions for its long term depository and management.

In 2006 the Belgian government decided to dispose of the low and medium active short-lived waste in a surface disposal installation; NIRAS now needs a decision in principle for the high active long-lived nuclear waste so as to steer its further research and development in the right direction. The decision is relatively urgent as the agency will need another three to four decennia on R&D to work out any type of solution.

Such a decision is highly subject to pressure and influences from political, industrial en environmental groups.

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Rockwool Passive House

Situation

The Rockwool Group is the world’s leading producer of stone wool – a material that improves the quality of life for millions of people and helps to alleviate environmental problems, such as the greenhouse effect, smog and acid rain. Moreover, Rockwool insulation gives us pleasant indoor environments by keeping out the freezing cold, while in hot climates, stone wool helps to keep indoor temperatures comfortably cool.

Main goals of the company were:

  • to communicate to Italian journalists its leadership position and arising, all the while, its brand awareness
  • to boost new model-building paradigms application

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Landis Communications Inc. (LCI)/LS9 Case Study

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LS9 is a renewable petroleum company that applies synthetic biology to produce proprietary biofuels that are compatible with existing fuel distribution infrastructure, as well as high-value industrial chemicals.

Situation

In 2008, when LS9 entered the renewable biofuels space, it faced an uphill battle against competitors that not only owned the majority of media mindshare, but also had raised millions of dollars in funding that LS9 had not acquired. As LS9 prepared to move the company to the next phase of growth – commercial scalability and the next round of funding – LS9 contacted San Francisco PRGN partner Landis Communications, Inc. (LCI) to develop and implement a communications strategy that would advance its current business by attracting new funders.

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Ford: Launch of Ireland’s first biofuel car

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Introduction

The Focus FlexiFuel Vehicle (FFV) was billed as an ‘everyday’ car which could deliver 70% fewer CO2 emissions, run seamlessly on any mixture of renewable bioethanol or conventional petrol – and all at a marginal cost over the equivalent petrol car.

Already the country’s best-selling car, the Focus FFV arrived in Ireland with a new USP (advice what is USP) of particular relevance to an agricultural community in need of future outlets for their products.

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