Situation:
The North Face is the world’s leader supplier of technically innovative outdoor apparel and equipment. The North Face has a team of more than 60 professional global athletes from around the world which includes snowboarders, skiers, rock climbers, mountaineers and endurance runners. Among the latter, Dean Karnazes stands out as the Ultramarathon runner par excellence, having completed several endurance events, most notably the Endurance 50: 50 marathons in the 50 American states on 50 consecutive days.
