Manufacturing Case Studies

Avoiding a crisis explosion

Situation

Invencys climate is one of GMC Marketing clients who are part of PRGN through JMC Marketing Communications & PR, base on New York. This company has a factory plant in Mexicalli, Mexico. JMC and GC&A partnered to manage a crisis situation when one of the employees had an accident that caused his death. During the accident, the Company rapidly advised its agency in the US and through PRGN they got in touch with GC&A for the local know-how, which is a key ingredient of effective PR. The strategic reaction was immediate to prevent and avoid a possible crisis situation.

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ETS – European Tissue Producers

Situation

The European Tissue Symposium (ETS) is a trade association, organized as a non-profit association established in the International and European Union environment of Brussels, Belgium. The members of ETS represent the majority of tissue paper producers throughout Europe and about 90% of the total European tissue production.

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A Tragedy in Full

Situation

A long-time legal friend recommended The Ledlie Group to one of his Fortune 500 clients hours after one of the client’s subsidiary companies suffered a disastrous mine explosion that killed 13 miners. The company’s communications director was overwhelmed by the gravity of the incident and the number of media requests, which were multiplying at record speed.

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Eriez International

Introduction

US company Eriez, acknowledged as the world leader in magnetic, separation, vibratory and inspection equipment for over 80 different industries, has been a client of PRGN member, Stevens Baron Communications (SBC) of Cleveland, Ohio, for over 5 years.

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Danaher Motion

Introduction

Danaher Motion, a $1 billion+ global motion control company incorporating over 30 industry leading brands, invited German PRGN consultancy, Industrie-Contact, to pitch against four other agencies for its European business in 2004.

The client reported that Industrie-Contact won the business based on three key criteria: industry know how, strength of its international network, and price. The additional PRGN agencies involved were Sound PR, Italy, and Beyond PR, UK.

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Amorim

Introduction

Portuguese group, Amorim, the largest cork producer in the world, is described by Forbes Magazine as “number one, two, three, four and five in the cork industry”. Seventy percent of this material is used to make cork stoppers for wine. PRGN France consultancy, Greenwich, has been working with Amorim since the company established a French presence in 1992.

Project

In recent year’s plastic and aluminium wine closures have been progressively taking market share from Amorim. Citing the absence of “wine taint”, the plastic and aluminium industries have mounted a successful proactive PR campaign while the cork industry’s response has, in the main, been defensive.

Greenwich recommended that Amorim tackle this issue head on by staging three round table “conference of consensus” events, utilising independent experts, on the topic “Cork, Aluminium, Plastic : Impact of the Closure on the Consumer, the Environment & Wine Development”.

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