In 2008, Xenophon worked with ATA to lead a multi-industry campaign to lower record-high oil prices by stopping rampant speculation in the commodities futures markets. The campaign’s goal was to transform the energy debate on Capitol Hill and help reduce fuel prices for ATA’s (air transportation of America) member airlines.
Xenophon Strategies, PRGN member in Washington DC, was the public relations agency of record for Virgin America during the new-entrant airline efforts to seek certification by the U.S. Department of Transportation
The Focus FlexiFuel Vehicle (FFV) was billed as an ‘everyday’ car which could deliver 70% fewer CO2 emissions, run seamlessly on any mixture of renewable bioethanol or conventional petrol – and all at a marginal cost over the equivalent petrol car.
Already the country’s best-selling car, the Focus FFV arrived in Ireland with a new USP (advice what is USP) of particular relevance to an agricultural community in need of future outlets for their products.