South America Case Studies

Avoiding a crisis explosion

Situation

Invencys climate is one of GMC Marketing clients who are part of PRGN through JMC Marketing Communications & PR, base on New York. This company has a factory plant in Mexicalli, Mexico. JMC and GC&A partnered to manage a crisis situation when one of the employees had an accident that caused his death. During the accident, the Company rapidly advised its agency in the US and through PRGN they got in touch with GC&A for the local know-how, which is a key ingredient of effective PR. The strategic reaction was immediate to prevent and avoid a possible crisis situation.

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VW Barbie Beatle

Situation

In 2006, Mattel and GC&A had the idea to create a customized, real-size car for grown-up Barbie fans, and their daughters. It had to be an aspirational, chic vehicle, inspired by the World’s most famous doll.

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Genzyme

Genzyme1

Introduction

Genzyme, one of the world’s leading biotechnology companies, hired The Castle Group to create a strategic communications plan and promote their ortheoarthritis treatment Synvisc and procedure Carticel.

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