Introduction
Genzyme, one of the world’s leading biotechnology companies, hired The Castle Group to create a strategic communications plan and promote their ortheoarthritis treatment Synvisc and procedure Carticel.
Fantail Communications “Get’s Cracking”
Introduction
The Canadian Egg Marketing Agency (CEMA) wanted to increase the consumption of eggs. The ad campaign of the time communicated the message of how nutritious, tasty eggs are and how easy it is to prepare them, so why not eat them outside of breakfast occasions. CEMA wanted more bang for their marketing buck and hired Fantail to provide their first ever PR/event marketing program to take this message to the grassroots level.
Steelback Brewery: From Ruin to Respectibility
Introduction
Steelback Brewery, the beer brand with little respect in the Ontario market, got a new lease on life when a new owner took the reins of the organization. The unfavourable reputation, and poor business decisions, of the previous owner, reflected poorly on the beer’s brand and the new incarnation recognized the road to overcome this history would be steep.
Eriez International
Introduction
US company Eriez, acknowledged as the world leader in magnetic, separation, vibratory and inspection equipment for over 80 different industries, has been a client of PRGN member, Stevens Baron Communications (SBC) of Cleveland, Ohio, for over 5 years.