Crisis Management and Communications Case Studies

Avoiding a crisis explosion

Situation

Invencys climate is one of GMC Marketing clients who are part of PRGN through JMC Marketing Communications & PR, base on New York. This company has a factory plant in Mexicalli, Mexico. JMC and GC&A partnered to manage a crisis situation when one of the employees had an accident that caused his death. During the accident, the Company rapidly advised its agency in the US and through PRGN they got in touch with GC&A for the local know-how, which is a key ingredient of effective PR. The strategic reaction was immediate to prevent and avoid a possible crisis situation.

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ETS – European Tissue Producers

Situation

The European Tissue Symposium (ETS) is a trade association, organized as a non-profit association established in the International and European Union environment of Brussels, Belgium. The members of ETS represent the majority of tissue paper producers throughout Europe and about 90% of the total European tissue production.

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A Tragedy in Full

Situation

A long-time legal friend recommended The Ledlie Group to one of his Fortune 500 clients hours after one of the client’s subsidiary companies suffered a disastrous mine explosion that killed 13 miners. The company’s communications director was overwhelmed by the gravity of the incident and the number of media requests, which were multiplying at record speed.

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NIRAS, nuclear waste agency

Situation

NIRAS is the Belgian Agency for Radioactive Waste and Enriched Fissile materials. This federal agency by law is responsible for the management of nuclear waste. Its mission is to draw up the inventory, to handle, treat and stock radioactive waste and to propose solutions for its long term depository and management.

In 2006 the Belgian government decided to dispose of the low and medium active short-lived waste in a surface disposal installation; NIRAS now needs a decision in principle for the high active long-lived nuclear waste so as to steer its further research and development in the right direction. The decision is relatively urgent as the agency will need another three to four decennia on R&D to work out any type of solution.

Such a decision is highly subject to pressure and influences from political, industrial en environmental groups.

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Steelback Brewery: From Ruin to Respectibility

steelback_logo3

Introduction

Steelback Brewery, the beer brand with little respect in the Ontario market, got a new lease on life when a new owner took the reins of the organization. The unfavourable reputation, and poor business decisions, of the previous owner, reflected poorly on the beer’s brand and the new incarnation recognized the road to overcome this history would be steep.

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