Marketing Communications Case Studies

Financial Services Marketing Communications and Media Relations

AFA logo framed

Situation

max.xs, a Frankfurt-based financial services firm, had a great pitch for U.S. asset managers proposing to act as their dedicated sales and marketing agent in German-speaking Europe. max.xs provides experienced and well-deployed sales and marketing functions and is remunerated on a performance basis and, therefore, asset managers are able to cut back on in-house sales organizations, which dramatically cut operating costs. With so many asset management firms headquartered in the U.S., max.xs needed a U.S.-based representative to arrange meetings with senior sales and distribution executives at asset management firms with $5 billion to $100 billion under management.

To get the job done for a planned one-week trip to New York and Boston, max.xs hired Adam Friedman Associates (AFA), a corporate and investor communications firm with an established and successful track record of putting its clients in front of senior money managers at asset management firms located across the U.S. AFA also had the skills and a reputation for generating positive media coverage that established a client’s credibility in the investment community at large.

(more…)

ETS – European Tissue Producers

Situation

The European Tissue Symposium (ETS) is a trade association, organized as a non-profit association established in the International and European Union environment of Brussels, Belgium. The members of ETS represent the majority of tissue paper producers throughout Europe and about 90% of the total European tissue production.

(more…)

Virgin America: Supporting and Building a New Airline

Virgin America Logo

Intro

Xenophon Strategies, PRGN member in Washington DC, was the public relations agency of record for Virgin America during the new-entrant airline efforts to seek certification by the U.S. Department of Transportation

(more…)

Fantail Communications “Get’s Cracking”

omelette

Introduction

The Canadian Egg Marketing Agency (CEMA) wanted to increase the consumption of eggs. The ad campaign of the time communicated the message of how nutritious, tasty eggs are and how easy it is to prepare them, so why not eat them outside of breakfast occasions. CEMA wanted more bang for their marketing buck and hired Fantail to provide their first ever PR/event marketing program to take this message to the grassroots level.

(more…)

Steelback Brewery: From Ruin to Respectibility

steelback_logo3

Introduction

Steelback Brewery, the beer brand with little respect in the Ontario market, got a new lease on life when a new owner took the reins of the organization. The unfavourable reputation, and poor business decisions, of the previous owner, reflected poorly on the beer’s brand and the new incarnation recognized the road to overcome this history would be steep.

(more…)