PR Implications of the Peace Summit in Singapore between President Trump of the USA and Chairman Kim of the DPRK

The Peace Summit between President Donald Trump of USA and Chairman Kim Jong Un of the Democratic People’s Republic of Korea held at The Capella Hotel on Sentosa Island concluded on 12 June. The historic meeting was considered a success, as both parties agreed to meet further to work out the details for a permanent … Read More

7 Ways to Get to Know Your Audience

Anthropology is a science born out of two schools of thought related to how should a social scientist study a community. One approach, widely developed by one of anthropology’s founding fathers, Bronislaw Malinowski, was the “observatory participation”. Briefly put, in order to understand a community, you should spend time inside that community and try to … Read More

Keeping Your Brand Out of Politics

Back some years ago when many of us were ‘spring chickens’ one of the golden rules of PR was that companies did and should not have opinions on politics because they were corporate entities and not people. A few different techniques were used, but most of the time journalists were told that individual companies did … Read More

5 Reasons Your Media Pitches Are Getting No Response

With earned media playing an increasingly important role in content-sharing, media relations remains a crucial element of public relations. But media pitching is highly challenging. Some surveys suggest that 95 percent of pitches never get a media response. Here are five reasons your pitches may be falling on deaf ears. 1. You didn’t do your … Read More

What to do When Your Spokesperson Makes a Mistake

We’ve all seen it on the news. The spokesperson heads to the microphone, reads a statement, then begins taking questions. Then, we notice something. He or she makes a mistake. Whether your spokesperson starts speaking off-topic, becomes a “deer in the headlights” or unintentionally gives away private information, a mistake takes place. Any one of … Read More

Why Should You Hire A PR Agency? And How Do You Find the Right PR Firm?

Having been in the public relations business for nearly three decades, I’m often asked by business associates why and how to find the right PR firm for their needs. So, just like BuzzFeed, we’ve compiled some easy-to-read lists for you. My colleague Alison Bailin at PRGN’s Phoenix agency, HMA Public Relations, offers the following 10 … Read More

Is the Press Release Dead?

“Dead ones live longer” is a common phrase – and indeed, it applies also to pr. The question is not if the press release in general is dead but much more how to make it a vivid, compelling and fruitful part of your toolbox. The starting point is of course: Who should read, enjoy and … Read More

15 Tips for Making a Good Video

Video remains a sizzling hot medium for storytelling. Organizations of all sizes and industries are using it to tell their brand story. Some companies produce video in-house; others turn to specialized video production companies for help. But no matter how it gets produced, video benefits from adherence to best practices. Whether you’re involved in the … Read More

Employee Communication: Five Elements to Build Winning Brands

Different people have different interpretations of what brand building means. Sadly, many equate advertising campaigns or logo changes to branding exercises – which only scrapes the surface of holistic brand building. Instead, brands must be built enterprise wide and most importantly, inside out. Companies that fail to deliver on their brand promises will inevitably face … Read More

The New, Close Relationship Between Communication Agencies and Law Firms

For years they have been on separate paths, but since crisis is a synonym of corporate reputation, clients no longer worry about hiring a law firm when looking for a solution to their conflicts, but for several years they have understood that simultaneously they should look for someone who watches over their public image before … Read More

Pitching for Product Reviews

At first glance, a product review may just seem like a bunch of words coupled with images of a product, lavishing the product with half-hearted praise and encouraging readers to buy. Is that always the case? Reviewing is about making connections between images, text, and a reader, just like any other story. I enjoy reading … Read More

PR Lessons From Over the Years

Having been in the communications industry for more than 40 years, first within corporations, then in consultancy, there were many lessons gleaned along the way. These have helped me to deal with various stakeholders better and to handle PR events and activities more effectively. I hope you will find them useful. Dealing with the media … Read More

A Case Study for a Case Study

It is a common request from potential clients to see a Public Relations case study of work comparable to what you are recommending to them. But what exactly are they looking for? Strategy, deliverables, measurement? Of course, but how best to provide that information without overwhelming and oversharing. Case studies are a great way to … Read More

What Results can you Expect From a PR Campaign?

Before analyzing the results of a PR campaign, it is necessary to clarify what PR means today. The primary goal of Public Relations has always been to develop relationships, to connect institutions, companies, people and establishments with their users or their clients. What has changed over time, and has even significantly increased, are the ways … Read More

Rebranding for a Better Future

Recently, Hong Kong Observatory announced a move with World Meteorological Organization (WMO) to rename four typhoons that caused human casualties and economic loss in Hong Kong and other South China Sea regions. The renaming of these typhoons was an act of rebranding, designed to raise more public awareness about the cause of the disasters, and … Read More

Best Kept Secrets in Public Relations

When it comes to public relations, the best-kept secrets are those protected by the PRSA Code of Ethics. This means PR professionals will keep proprietary information proprietary and would rather go to jail before disclosing business secrets. Now, here are three secrets. Each of these secrets assumes you have an excellent relationship with the media. … Read More

Digital Strategies Bring Clear Benefits to Companies

The great digital transformation and Fourth Industrial Revolution we are seeing in large companies around the world is no longer confined to just mega-corporations and conglomerates. In Chile, many companies—both large and small—are in the midst of this great change. At the moment, Chile is experiencing large-scale penetration in mobile devices (71%, leading in Latin … Read More

Customer Reviews Can Make or Break You – How to Support Those Elusive 5 Stars

Yelp, Trip Advisor, Glassdoor, Amazon and hundreds of other sites invite customer reviews on products, businesses and services. Less than stellar reviews can have a real financial impact on your business. According to Web Republic, products with positive reviews sell 200% more than those with no reviews. So how do you influence your customers to … Read More

Making Meetings Matter

Internal conferences and meetings play an integral role in a company’s ability to develop business strategy, discover new industry trends, and connect employees in a way that facilitates discussion and promotes a shared vision for success. To ensure participation, it’s important to find a central location to host these events – especially if your company … Read More

Social Media Marketing for Businesses

For the modern business, social media is an essential tool that makes it possible to connect with your target audience in the very place where they are choosing to spend their time. There are many benefits of using social media for business including building brand presence, building credibility, developing relationships, gathering marketing research, increasing website traffic, … Read More

Crisis Communication & Hurricanes

At Xenophon Strategies, we’ve handled crisis communication on 13 major hurricanes for a variety of clients.  Check out the new blog post on communications lessons hurricanes have to teach from David Fuscus.  From planning to execution, getting ready for a natural disaster can be difficult for any organization, these principles will make it easier.  http://tinyurl.com/y93tm3lo … Read More

Vision & Mission Statements: The Basics

There is a great deal of confusion about the difference between Vision and Mission Statements and they often become intertwined. As a result, they can be uninspiring, confusing or overly long making them difficult to remember, much less articulate. Philosophically Vision and Mission Statements should be separate but related, just like strategy and tactics — … Read More

Fore! What Topgolf Teaches Top PR Pros About Making it to the 19th Hole

During the Dallas Spring Meeting for PRGN members of the Leadership Roundtable, we were given the opportunity to get out of the hotel conference center and explore one of Dallas’ top corporate headquarters (and a Three Box Strategic Communications client) – Topgolf. While the visit was a great opportunity to cut loose and have a little … Read More

Crisis Communication Fundamentals

Good crisis communications planning starts with base fundamentals – assessing areas of risk, preparing your organization including effective policies and solid messaging and narrative that defines the organization and its values. Check out Xenophon CEO David Fuscus’s newest blog post: Key Fundamentals of Crisis Communication Plans. https://xenophonstrategies.com/crisis_communication_plan/

Doing PR in Austria – some hints to maximise success in a special Central European market

Austria is among the world’s most stable and prospering economies, but its media landscape is comparatively small. If you can’t convince a handful of relevant journalists to tell your story to their audiences, you’re lost because you don’t have many alternative ways to go. So when you are trying to use traditional media channels for … Read More

PRGN Launches Instagram Takeovers

Earlier this year, PRGN launched its Instagram account and earlier this month, Instagram takeovers,a new series where our partners will share what life is like in their city and at their agency. Instagram is unique because unlike Facebook and Twitter, the content has to be visual and it’s difficult to share links on the platform. … Read More

Smart Estimates: High relevance for investor relations managers

Weighted averages of analyst estimates are highly relevant for investor relations managers and even more relevant for investors. This shows a recent survey of cometis AG among around 500 investor relations managers, most of which are from the German-speaking countries Germany, Switzerland and Austria. The survey took place from end of March until end of … Read More

Does the press lie?

By Valentina Giacaman – RumboCierto Chile We have witnessed recent events in which world leaders openly accuse the press, as never before. Macron in front of Putin himself accuses the Russian press, whereas a person like Trump declares himself in open warfare against the press. Has the press done something? In my country Chile, as … Read More

How Over-Servicing Impacts PR Agencies

This post is sponsored by ClickTime and Gould+Partners. Over-servicing among PR firms doesn’t simply mean working for nothing. It’s a lot more costly. That’s because when your firm starts to expand client services—without being adequately compensated—it has a negative effect on the rest of the operation. Indeed, the repercussions for over-servicing can make a bad … Read More

Study: Use of Non-deal Roadshows & Sell-Side Conferences

Use Of Non-deal Roadshows & Sell-Side Conferences among Senior Investor Relations Officers in German-Speaking Countries Wiesbaden, April 25, 2017 – Together with Rivel Research and the IR Club, cometis AG analyzed the use of non-deal roadshows (NDRs) and sell-side conferences. We asked IROs in key German-speaking countries: How often are you on the road? What … Read More

State of the Media: A (Global) Question of Trust

For a communications professional working in the U.S., the last few months have been a time of intense introspective about the state of the media. The rhetoric has been thick and charged. Phrases like “alternative facts” and “fake news” are making their own headlines. White House press conferences have taken on an element of the … Read More

Using Mobile to Dominate the B2B Category

Did you know that nearly 70 percent of people in the U.S. have a smart phone? It’s not a huge surprise that the majority of internet access is now done through mobile devices versus desktop computers.  Updating your marketing strategy to incorporate mobile users isn’t a trend that applies solely to B2C companies. Your B2B … Read More

The Guide to Apps for PR Pros

For us PR pros, our smartphones are basically glued to our hands. Whether it’s emailing clients, checking the latest news alerts, posting to social media or searching for that contact we met at a networking event, our phones are often our most indispensable tool as communicators and help us provide even stronger service to our clients. Here’s … Read More

Send What You Intend: Four Tips to Avoid Mixed-Up Messages

At the beginning of 2015, The Fearey Group moved offices and did a complete redesign of our workspace in the process. We went from private doored offices to an open, collaborative floor plan. We increased our technology infrastructure, worked on our message and created new tools in the process. And we did this for many … Read More

Quick Tips for Getting Started in Social Media

Social media is an essential aspect of building your brand, but building a strategy can be daunting. Here are a few quick tips for embracing social media to increase your business’s bottom line. Social media will give back to you and your business what you put into it. Take even just a small amount of … Read More

Pitching for Keeps: Building Relationships with Trade Publications

It’s any publicist’s dream to call a reporter who knows our name, which companies we represent and even remembers our die-hard Green Bay Packers fandom. It’s even better when the reporter works at a publication that is extremely valuable for our clients. Although building relationships with reporters is no small feat, it’s certainly possible – … Read More

Media Relations 101

Back in my early PR years, I would call every reporter on my media list. I would occasionally find a few reporters willing to listen to my nervous pitch and if I was lucky, someone would bite and actually write a story. When I look back now, I realize I was most likely interrupting busy … Read More

Inbound Marketing Video Tips

Inbound marketing is an effective way to connect with potential customers and strategically deliver information. One of the most successful tools is video. According to a recent Hub Spot article, the amount of videos posted to Facebook has grown 75% over the last year. On Twitter, visuals also produce 18% more clicks, 89% more favorites … Read More

How to Promote an Industry Award

Did your organization recently win a coveted industry award and you’re not sure how to promote it besides adding the plaque or trophy to the office? This is something most organizations struggle with. Here are five tips on how you can leverage and promote an industry award to help support communications and recruitment efforts: Add … Read More

Four ways to Connect with your Social Media Followers Offline

Social media management can be time consuming and expensive. For many the real value isn’t something they can clearly see. If your goal is to turn likes into more bricks and mortar customers, or you want to get a sense of a return on your investment, consider these ideas. 1. Exclusive Offers: Typically, your social … Read More

Five Reasons to Create a Social Media Editorial Calendar

It is always easier to reach your destination when you know where you want to go. Social media editorial calendars can map your social media strategy down a successful path. Not convinced? Here are five reasons why social media editorial calendars work for us and why we suggest adding them to your social media strategy. … Read More

4 Best Practices For Optimizing Voice Search

Voice search is quickly becoming the way consumers are searching for information they need – especially for business. Landis Communications Inc. (LCI)’s digital marketing consultants, Mannix Marketing, have 4 great tips on how to optimize voice search with virtual assistants like Siri. If you are an iPhone user – or even if you are not … Read More

Achieving Exceptional Results

What do you think it takes to achieve exceptional results for your clients and organizations? There are things like working hard and paying attention to their needs that certainly top the list. But doesn’t that seem obvious?

Integrity – a solution to South American comms woes

Aside from the well-known highly corrupt and troubled governments in Venezuela, Bolivia and Ecuador, for the past two years (and more) Latin American countries have been involved in a series of scandals that have undermined confidence in politics and in business at corporate level.

How much of a Monster is PR?

How much of a monster is PR? It’s what we do, it’s how we pay the bills and it’s mostly what we love. But how much are we responsible for the way it can consume people and is it ultimately for the good?

Philadelphia welcomes the DNC to town

The Democratic National Convention’s selection of Philadelphia for its historic convention this week is no accident. A city often overlooked between the towering shadows of New York City and Washington, D.C., Philadelphia offers convention-goers and watchers a unique experience.

Beautiful moment

I am very proud of my city and my state. After witnessing our first major sports championship in Cleveland after more than 50 years, we have witnessed another event of extraordinary magnitude. It’s the Republican National Convention.

The Great Brexit Debate: German media reacts to Brexit

The predominant message across all forms of German media has been one of regret about the result. Most commentators agree that a unified EU is necessary to address common European and global challenges. They also believe that the EU needs the UK.

Brexit: The Aftermath

In the cold light of dawn after the seismic result of the UK referendum, the balls which had been blasted into space are gradually falling to earth and reality is taking hold.

Officiating Sports: A Lot Like PR

After three decades of officiating high school sports and working in the public relations industry, Evelyn John Holtzhausen, president of our global PR network, PRGN, and head of a successful agency in Cape Town, South Africa, asked me if there were any parallels between the two.

Opportunities for everyone

I’ve traveled to and from the UK since the age of six. I love the British and especially their sense of humour (even though I’m aware that I will never fully understand it.) Their strong will to lead and ability to speak up if they believe something is wrong is something I truly admire.

It’s all about Fruit!

Fellow PRGN’ers you may think that Trump vs. Clinton is the only show in town but we’ve got our own tussle happening next week. Variously known as Brexit or the vote to Remain/Leave Europe, the Referendum which will decide whether the UK stays in the European Union is massively vexing people.

From Sport to Corporate Storytelling

In recent times, we have heard a lot about “Storytelling”, the art of using stories to communicate and connect with target audiences. Born as a purely journalistic narrative method, this set of techniques and specific skills has evolved to establish itself as a real discipline. However, there is still a lot of confusion around the definition of … Read More

Is project-based funding advisable?

Many donors are keen to make contributions as specific as possible and decide therefore upon so-called “project-based donations”. The reason behind this is the desire for the donated amount to be 100 percent utilized for a clearly specific project. These wishes are understandable but can lead to unintentional drawbacks.

Implications of the Marriott International’s acquisition of Starwood Hotels & Resorts Worldwide

The recent acquisition of Starwood Hotels & Resorts Worldwide by Marriott International may have stunned the hospitality industry but it was not totally unexpected to me. Mileage Communications was Marriott’s PR agency based in Singapore for more than 17 years, since 1994. When we were appointed, Marriott had just opened the JW Marriott Hong Kong, … Read More

10 Global Business Communications Trends Impacting Local Public Relations Executives throughout the Globe

The Public Relations Global Network recently had nearly 30 agencies attend its twice-yearly international conference in Dubai representing more than 15 countries and 7 states in the U.S. The conference identified several trends in the global communications marketplace that are worth noting. Some of these takeaways include: Visual communications is almost as common as written … Read More

DieselGate, all the mistakes by Volkswagen PR team

“It takes a whole life to build a reputation. It takes a moment to destroy it”. The concise comment by Gianni Puglisi, IULM’s dean, summarizes perfectly the media storm fallen on the automotive industry Volkswagen, accused by the U.S. Environmental Protection Agency (EPA) of having adulterated data regarding its diesel cars’ emissions. DieselGate, as it … Read More

DieselGate, tutti gli errori del team PR di Volkswagen

“A costruire una reputazione occorre una vita. A distruggerla basta un attimo”. Il lapidario commento di Gianni Puglisi, rettore dello IULM di Milano, riassume perfettamente la tempesta mediatica che si è abbattuta sulla casa automobilistica Volkswagen, accusata dall’Agenzia per la protezione ambientale americana (EPA) di aver truccato i dati relativi alle emissioni di sostanze inquinanti … Read More

Africa, the new emerging market

I attended the recent Forum on Global Leadership, hosted by the U.S. Global Leadership Coalition. Among the speakers was U.S. Sen. Jeff Flake. I didn’t realize what an African background the senator has. He has lived in Namibia, Zimbabwe and South Africa – and is fluent in Afrikaans. He, along with Lt. Gen. William “Kip” … Read More

Dynamic Tension

by Evelyn Holtzhausen President Elect, PRGN More years ago than I care to remember, when I was Cape Editor of the Sunday Times, I’d often receive a call from “head office” in Johannesburg requesting a “follow up” on a tip off or rumour that some celebrity or other had been seen swanning around Cape Town. … Read More

Native Advertising, Product Placement, Content Marketing, Advertorials: What’s Going On!

One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to be more in his likeness, he henceforth sent them the Babylonian language of confusion thereby ending their delusions at becoming gods. In actual fact, it was humans alone, the communications industry to be more precise, … Read More

In A Sea Of Contents, We Should Stand Out Like Colored Buoys

2015 has been the year of a leap forward in content marketing. During the last few years, digital marketing and communications have evolved intensely and interestingly towards techniques centered on the production of quality content. The core issue in this trend is about adapting to the digital environment where users can easily choose whatever they … Read More

All neighbors in the global village

From the invention of the wheel to the invention of the computer, technological progress never stopped redefining the concept of proximity. Thanks to the Internet, the communications society – at least in its technological dimension -, has become a reality. As a matter of fact, the millions of connected devices circulating in the world: Smartphones, … Read More