Logo GOODWILL Communications
Member: Goodwill Communications
Address: 16/B Montevideo utca
City: Budapest
State/Province: Budapest
Postal Code: H-1037
Country: Hungary
Phone: +36 70 933 9797
E-Mail: jelinek@goodwillcom.hu
Web Site: www.goodwillcom.hu

Goodwill Communications is a leading financial PR communications agency in Hungary. Established in 2003 by experienced communications consultants, the agency serves more than two dozens of corporate clients, most of them doing business in the financial field, such as insurers, banks, leasing firms, specialized financiers and fund managers. We have worked for several professional associations in the financial sector representing leasing firms, investment fund managers, private equity and venture capital firms, insurance brokers and pension fund managers.

Besides a dedicated scope for the financial sector, Goodwill Communications also provides communications support and counsel to stock exchange listed companies, companies aspiring for stock exchanges, real estate developers and companies active in the energy sector.

In 2009 the agency established a social media unit dedicated to developing PR-solutions for financial sector players in the new media environment. To date we have managed several successful Web 2.0 campaign for our insurance, banking and consultancy clients, as well as CEOs of some of the client firms.

Most recently the agency stepped out of the confines of Hungary and has established a circle of dedicated partner agencies in the Czech Republic, Slovakia and Romania. With these independent locally owned partners, Goodwill has developed a capability to serve clients in multi-market assignments in these countries at high service qualities.

  • Capital markets
  • Energy sector
  • Financial service providers
  • FMCG
  • IT and Telecommunications
  • Private equity
  • Professional services firms (financial, legal and management consultants)
  • Real estate
  • Start-up firms
  • State institutions
  • Trade associations
  • Communication of Transactions
  • Content marketing
  • Corporate and executive blogs
  • Corporate communication
  • Corporate online presence counsel
  • Crisis communication
  • Employer branding
  • Financial communication
  • Integrated communication campaigns
  • Internal communications strategy and counsel
  • Investor Relations and Communication
  • Issue management
  • Media relations
  • Media training
  • Online campaigns
  • Personal branding, CEO branding
  • Strategic third party communications
  • Video releases
  • Web strategy and website development
  • Anna Kondor

    Managing partner

    Managing partner Anna Kondor founded Goodwill Communications in 2003. Anna is a communications expert in the field of finance, capital markets and transactions. She started her career at a PR agency, then moved on to insurer Generali where she served as head of communications in Hungary.


  • Gábor Jelinek


    Gábor is a partner of Goodwill Communications, responsible for client services and operations.

    He joined Goodwill in September 2008. He has been involved in PR assignments for banks, publicly traded companies and real estate and energy sector clients.


  • “I’m absolutely happy about our decision a year ago to start working with Goodwill.”
    György Dudás, KELER Zrt. (Hungary’s Central Clearinghouse and Depository Agency)
  • “For years we have had a close cooperation with Goodwill. This is primarily thanks to the proactive attitude, strategic thinking and strong media relations of the agency, but equally important are the business mentality, the understanding of our operations and the availability of Goodwill’s senior consultants.”
    Andrea Semjén, Dalkia Energia

Latest Blog Posts

  • (Hungarian) A közösségi média alapjaiban írta át a videómarketinges trendeket
    by goodwill on February 13, 2017 at 1:57 pm

    (Magyar) A közösségi média térnyerése a videós trendek megváltozásához vezetett, ezért ahhoz, hogy figyelemfelkeltő és minőségi tartalmakat készítsünk, változtatnunk kell az eddigi módszereinken. […]

  • (Hungarian) Idén is nemzetközi díjat nyert a Goodwill Communications
    by goodwill on November 7, 2016 at 12:18 pm

    (Magyar) Két kategóriában is díjat nyert a magyar Goodwill Communications kommunikációs ügynökség a világ egyik legnagyobb független ügynökségeket tömörítő hálózata, a PRGN (Public Relations Global Network) éves Best Practice versenyén. […]

  • SEO, Content and Trust Top List of Global PR Takeaways from the Spring PRGN Global Leadership...
    by gergo on June 24, 2016 at 11:53 am

    Washington, D.C. – May 9, 2016 – Search engine optimization, digital content and trust topped the list of topics being discussed by top independent public relations agencies globally, according to the members of the Public Relations Global Network (PRGN), who recently met during PRGN’s Semi-annual Global Leadership Conference held at the JW Marriott Hotel here. […]

  • CEEASC: a network in CEE that works
    by gergo on June 24, 2016 at 11:52 am

    Political influence on media, integrated communications services, effective crisis management in social media, employer branding and the latest trends in content marketing - these were the key issues last Thursday and Friday when we held the most recent meeting between the member agencies of CEEASC (Central East Europe Alliance for Strategic Communication), a regional network of public relations agencies brought to life by Goodwill Communications in 2012. […]

  • Most Professional Service Firms Neglect Their Most Powerful Social Media Platform
    by gergo on June 24, 2016 at 11:47 am

    Professional service organizations are not taking full advantage of the power and reach of LinkedIn, the world’s largest professional network with 350+ million members (and adding two more across 200 countries and territories per second.) While LinkedIn is viewed as the most important social network for business people – ahead of blogs, Facebook, Twitter, YouTube and Google+ – most professional service firms are using their other social media platforms more often. […]