Logo of Media Profile Inc.
Member: Media Profile Inc.
Address: 579 Richmond St. West, Suite 500
City: Toronto
State/Province: Ontario
Postal Code: M5V-1Y6
Country: Canada
Phone: 416.504.8464
Fax: 416.504.4042
E-Mail: alison.king@mediaprofile.com or john.thibodeau@mediaprofile.com
Web Site: www.mediaprofile.com



Media Profile is Canada’s largest full-service, independent PR agency. Based in Toronto, Ontario we have a 30-year track record of providing the highest standard of communications planning and execution to leading Canadian and international companies, the public sector and not-for-profit organizations. We are a full-service agency with thriving practices in public relations, corporate and brand communications, content marketing, social media and digital marketing. We have 40 full-time employees and are supported by a network of regional affiliates and other partners.

Clients include international brands like Google, YouTube, Starbucks, Honda, Acura, Uber, Sony, Epson, Abbvie, Match.com, Ancestry and others. In 2016, Media Profile was chosen as Strategy Magazine’s Gold Agency of the Year, the most prestigious PR award in Canada.



  • Public relations
  • Corporate and brand communications
  • Issues management
  • Content marketing
  • Social media
  • Digital marketing



  • Communications strategy and planning
  • Media and blogger relations
  • Consumer (brand and product) PR and launches
  • Editorial planning
  • Writing
  • B2B PR
  • Marketing automation programs
  • Event management (news conferences, launches, parties, experiential)
  • Corporate communications strategy and planning
  • Message development
  • Executive thought leadership
  • Executive profiling & writing
  • Speech writing
  • Media training
  • Speech training
  • Issues management/Crisis communications
  • Internal communications
  • Stakeholder communications
  • Corporate Social Responsibility (CSR)
  • Creative strategy & development
  • Content strategy & development
  • Video concept, creation & editing
  • Photography
  • Infographics
  • Motion graphics
  • Print design
  • Print production
  • Social media strategy
  • Community management
  • Influencer identification & management
  • Sponsored content programs
  • Paid social amplification
  • Social media monitoring
  • Measurement & insights
  • Social media training
  • Web development
  • App development
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)


  • Good job and thank you very much for your effort. Many thanks for organising such a smooth set of media contacts. The press coverage seems to be multiplying after the trip, with other Asian papers and periodicals picking up on the events in Singapore!
    World Gold Council
  • "We consider LCI our 'secret weapon' as their experience extends beyond just the television press. They help us stay ahead of the game and increase our visibility."
    Jennifer Skorlich, VP, NBC/Bravo
  • “As a listed company in Hong Kong with specific focus in China’s landscape architecture industry, we appreciate that LBS team is always willing to go the extra mile for us in meandering through the investment community in Hong Kong and China to spread our messages across. Their PASSION to succeed enables us to be more responsive and effective in both day-to-day and long-term investor relations missions. LBS has been doing an excellent job in helping us to develop a responsive channel and positive relations with our current and potential investors.”
    Simon Zhang, Deputy General Manager and CFO, Broad Greenstate
  • “The team at Lewis Public Relations understands what makes the Elliott's brand special. As a result, they've been able to quickly contribute to our communications activities, assisting us in keeping our brand of 64 years strong and relevant in today's rapidly changing retail business environment.”
    Andrea Bond Spencer, Elliott’s Hardware
  • “Everyone on our LCWA team is smart, responsive and easy to work with. They understand our business and get meaningful results.”
    Jackie Cooper, Eureka

Media Profile’s Latest News


  • Media Profile hires two and promotes seven, including changes to management team
    by Ashleigh Cartier on January 18, 2017 at 7:56 pm

    Media Profile, Canada’s largest independent Public Relations firm, has promoted seven employees and added two new members to the team. With close to 20 years at Media Profile, John Thibodeau has been promoted to Senior Vice President. Chris Wood has been promoted to Vice President. Media Profile also promoted Ashleigh Cartier to Senior Director, Digital […] The post Media Profile hires two and promotes seven, including changes to management team appeared first on Media Profile. […]

  • Will 2017 spell the end for fake news?
    by Ashleigh Cartier on January 13, 2017 at 12:30 pm

    The rise of fake news stories, especially in Facebook feeds, became one of the biggest news and social media stories of 2016, especially after the US election. For years, Facebook had rejected the idea that it was a news organization or media company, but in December the company seemed to acknowledge what we already all […] The post Will 2017 spell the end for fake news? appeared first on Media Profile. […]

  • Should you try a “digital first” campaign?
    by Ashleigh Cartier on January 13, 2017 at 12:00 pm

    The term “digital first” burst onto the communications and marketing scene in 2015 to describe the trend of readers increasingly getting their news online, rather than in newspapers. Since then, “digital first” has been broadened to refer to an overall shift in our mentality as communications professionals. Traditionally, PR professionals have pitched stories in one […] The post Should you try a “digital first” campaign? appeared first on Media Profile. […]

  • Measuring influencer campaigns: A primer
    by Ashleigh Cartier on January 13, 2017 at 11:30 am

    As far as marcomm buzzwords go, “influencer” and “influencer marketing” must be near the top for 2016 and for good reason. What began as loose partnerships between brands and often quirky YouTubers and bloggers has quickly become a sophisticated, effective and central part of many marketing campaigns. As quickly as the practice has gone mainstream, […] The post Measuring influencer campaigns: A primer appeared first on Media Profile. […]

  • Changes in the Canadian media landscape
    by Ashleigh Cartier on January 13, 2017 at 11:00 am

    The Toronto Sun recently reorganized its editorial staffing model so that reporters will no longer cover specific beats. Instead, they will operate as a pool of general assignment writers. This doesn’t include sports, which will continue as its own team. This follows a slew of reporters who took voluntary buyouts from Postmedia, including our good […] The post Changes in the Canadian media landscape appeared first on Media Profile. […]