Logo The Castle Group
Member: The Castle Group
Address: 38 Third Avenue
City: Boston
State/Province: Massachusetts
Postal Code: 02129
Country: USA
Phone: (617) 337-9500
Fax: (617) 337-9539
E-Mail: slish@thecastlegrp.com
Web Site: www.thecastlegrp.com

A service business is only as good as its talent, and The Castle Group is headquarters to innovative, driven and committed public relations and events management professionals that deliver value and results to a diverse client roster. The agency comprises full-service public relations and events divisions that can work in tandem or separately. A women-owned business that has grown each year since its founding in 1996, the agency prides itself on proactive problem solving and looking between the lines.

The Castle Group designs and executes highly strategic, powerful campaigns that build brands and motivate consumers. They develop a deep understanding of clients’ industries and markets and generate insightful, creative and goal-oriented strategies and tactics. Not only do they write powerful news releases and offer strong media contacts across a variety of industries but they also systematically analyze each clients’ place in the market to determine what communications tools can be taken to improve their standing.

Castle’s events division specializes in creative corporate events, sales incentive programs, product launches, seminars, meetings, conferences and philanthropic events. The agencys’ award-winning events team is known for its endless creative ideas and seamless execution. No matter how large or small the event, high-profile or remote a locale, success is guaranteed by attention to every detail.

  • Insightful, creative and goal-oriented strategies and tactics
  • Strong relationships with top-tier, relevant media and analysts
  • Highly proactive and accountable approach
  • Expertise of the full agency behind every account
  • Successful relations with clients’ business partners, customers, vendors
  • Deep understanding of clients’ industries and markets
  • Commitment to measurement
  • Associations
  • Biotechnology
  • Consumer Products
  • Education
  • Financial Services
  • Food & Beverage
  • Government/Military/Public Sector
  • Health/Medical/Pharmaceutical
  • High Technology
  • Media
  • Non-Profit
  • Professional Services
  • Real Estate
  • Retail
  • Travel/Tourism/Hospitality
  • Awards Programs
  • Business-to-Business Communications
  • Community Relations
  • Consumer Communications
  • Corporate Social Responsibility
  • Creative Services
  • Crisis Management
  • Development/Fundraising Communications
  • Digital Strategies
  • Events Management
  • Government Relations/Public Affairs
  • Interactive Marketing
  • International PR Counsel
  • Litigation Communications
  • Marketing Communications
  • Media Relations and Publicity
  • Media/Speaker Training and Development
  • Relationship Marketing
  • Sales Incentives
  • Social Media
  • Speaking Opportunities
  • Strategic Planning/Counsel
  • Website Development
  • Sandy Lish

    Principal / Founder

    It is entirely possible for me to listen to a conversation, have an idea, and share an insight almost simultaneously. I think they call that multitasking. I help my clients by focusing on connections… how they reach their audiences, how their audiences reach them, how my teams and I can facilitate those interactions. I’ve helped my clients grow and sell companies, acquire firms, improve valuation/stock price, gain market share, manage crises, perfect presentation skills, launch products and the list goes on.

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  • Wendy Spivak

    Principal / Founder

    I can’t help myself—every time I go to someone else’s event, I find myself thinking about what I would change. How could I make it flow better, what technology would work better, how might the speaker be more impactful, how else could I convey the message? No detail is too small. I bring that same critical eye to Castle’s events team…well before an event begins. While I start working with my clients at a high level — the 50,000-foot view — to determine program or event goals and content, I can also get my hands dirty. Really dirty. I’ve been under the streets of NYC supervising cable workers to ensure the technology worked at an event; in hotel kitchens supervising plating of food; up all night redirecting transportation plans because of a weather emergency. I always have a Plan B. My clients usually don’t know what goes on behind the scenes to make their event a smashing success, but that’s not important. They know and appreciate the results.

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  • “Thank you for everything. You guys did outstanding work for us. In fact, a large part of our success in recruiting is a direct result of your PR efforts.”
    James R. Wacht, President, Lee & Associates, NYC
  • Good job and thank you very much for your effort. Many thanks for organising such a smooth set of media contacts. The press coverage seems to be multiplying after the trip, with other Asian papers and periodicals picking up on the events in Singapore!
    World Gold Council
  • “Over the past 10 years, I’ve worked with Lauren and her team on both short-term and long-term campaigns.  They bring the same expertise, personal integrity and tireless focus to protracted efforts as they do to the quick hard pushes of short-term campaigns.  Reed Public Relations gives it their all every day and they make every client their most important client.”
    Wendy Norton, Public Affairs Specialist
  • "CPC combines the spirit of a boutique agency with the ability to fit in seamlessly in an international and corporate environment. Their strategic advice as well as tactical reactivity have proven invaluable to easyJet. The dedicated multilingual team enables us to reach out effectively to all Swiss media, regardless of language and region"
    Thomas Haagensen, easyJet
  • "The Fearey Group's ongoing media relations activities have helped our clinic and research center become the state’s largest brain cancer program in our region. Thank you.”
    Greg Foltz, MD, Director, Ivy Center for Advanced Brain Tumor Treatment

Latest Blog Posts

  • A Candid Conversation with Castle: Strategic Communications
    by Simon Zhou on February 8, 2017 at 9:52 pm

    This past semester, Simon Zhou, a senior majoring in public relations at Boston University, participated in our 15-week internship program, gaining valuable, hands-on experience working alongside our public relations team. As part of our new intern-led “A Candid Conversation with Castle” series, Simon sat down with Castle Co-Founder Sandy Lish to talk about what he learned over the course of his internship and why strategic communications plans and social media strategies are so […]

  • Media Moment | Meet Don Seiffert
    by Sheila Green on February 6, 2017 at 5:00 pm

    We read their words, hear their voices and see their faces. But how well do we know the people who connect us to the world? As part of Castle’s biweekly Media Moment, Sheila Green, our vice president of media and community relations (otherwise known as our human rolodex), gets the scoop on the men and... The post Media Moment | Meet Don Seiffert appeared first on The Castle Group. […]

  • Sit Down with Sandy: Behind the Scenes with Local Leaders – Megan Costello
    by Sandy Lish on February 1, 2017 at 10:35 pm

    The beginning of a new year always offers time to reflect on accomplishments and set goals for the weeks and months ahead. Castle’s Sandy Lish recently sat down with Megan Costello, the executive director for the Mayor’s Office of Women’s Advancement, to discuss her career-defining moments, her goals as a role model for young women and how she plans to continue to pursue her efforts for women’s equality in 2017 and beyond. The post Sit Down with Sandy: Behind the Scenes […]

  • Media Moment | Meet Jackie Bruno
    by Sheila Green on January 23, 2017 at 2:25 pm

    Our guest this week is Jackie Bruno of Boston’s newest broadcast outlet, NBC Boston, which launched on January 1, 2017. It has been an exciting three weeks for the team at NBC Boston and the viewers in Massachusetts. Jackie joined NBC Boston’s sister station, NECN, in December of 2011 as a general assignment reporter and weekend anchor. Today she’s NBC Boston’s entertainment reporter and she recently reported live from the Red Carpet at The Golden Globe Awards in LA. […]

  • Sit Down with Sandy: Behind the Scenes with Local Leaders – Michelle Wu, Part II
    by Sandy Lish & Michelle Wu on January 10, 2017 at 3:21 pm

    In part two of Sandy Lish’s interview with City Council President Michelle Wu, Councilor Wu shares her and priorities for the City. The post Sit Down with Sandy: Behind the Scenes with Local Leaders – Michelle Wu, Part II appeared first on The Castle Group. […]