Logo Bianchi Public Relations
Member: Bianchi Public Relations, Inc.
Address: 888 West Big Beaver Road, Suite 777
City: Troy
State/Province: Michigan
Postal Code: 48084
Country: USA
Phone: 248-269-1122
Fax: 248-269-8202
E-Mail: jbianchi@bianchipr.com
Web Site: www.bianchipr.com

Founded in 1992 and based at the North American industrial technology nexus of Detroit, Bianchi Public Relations, Inc. provides clients with strategic communications counsel, PR/media relations support and content development in primarily two key business-to-business sectors: automotive and industrial/manufacturing.

The firm has worked with more than a dozen of the top North American OEM automotive suppliers and offers deep experience – gained working with some of the world’s top manufacturers – in media relations, strategic planning, message development and event/speaking support.

  • Automotive OEM
  • Automotive Aftermarket
  • Business Law
  • Chemical / Materials
  • Commercial Vehicle /Heavy Truck
  • Consulting / Forecasting / Market Research
  • Engineering / Design / Testing
  • Industrial / Manufacturing / Processing
  • Professional Services
  • Trade Associations / Consortia
  • Technology
  • PR Counsel / Strategic Planning
  • Media Relations / Publicity
  • Media Conferences & Trade Show PR Support
  • Writing / Message  & Content Development
  • Corporate Event & Speaking Engagement Support
  • Industry Visibility & Community Relations
  • Internal Communications
  • Executive Media Training
  • Media Coverage Research & Analysis
  • Social / Digital Media Content & Support
  • James A. Bianchi, APR


    With more than 30 years of experience in automotive, industrial and business-to-business public relations – gained in both the corporate and agency environments – Jim Bianchi is a hands-on PR professional. He founded Bianchi PR in 1992, and today, the agency ranks among the top five independent public relations firms in the Detroit area, according to PR Week.


  • "As part of our network of PR agencies across the country, HMA Public Relations has proven to be integral part of our communications team.  Capitalizing on national trends and local initiatives, we continue to see a marked increase in the awareness of our firm and our service offerings."
    Debra A. Miller, Ed. D, APR Fellow PRSA, Director of Marketing Communications, Quarles & Brady LLP
  • “I have always found LPR to be responsive and professional in ‘emergency’ situations. Being a refiner and selling gasoline, these are both risky, lightning rod undertakings. Thus, when the unexpected happens quick, effective response is critical. LPR provides both.”
    Jeff Morris, Alon USA
  • “We sometimes forget to reflect upon and acknowledge those whom have been so instrumental to our success.  When American Vanguard began its relationship with The Equity Group in 1989 we had little knowledge and no exposure to the investment community and business media.  With yourcommunications skills and vast contacts we are now enjoying the fruits of your labor and education.  Though investor relations is important to all public corporations, it takes a certain expertise to handle some of the challenges our industry and company have experienced.  The Equity Group has guided both American Vanguard and its investors for many years and we look forward to continuing our relationship for years to come.”
    Eric G. Wintemute, President & CEO, American Vanguard Corp.
  • "I have had the pleasure of working with Coast Communications in a major marketing campaign in 2009. The result was more than living up to our expectations, mainly because of project manager Christina Rytter’s professionalism and engagement. Coast are result focused and has a very good understanding of our business, which made the campaign meet with its objectives."
    Jesper Machholm, Customer Relations Manager, CFL
  • "In my role as the Vice President, Campaigns at the Swedish Medical Center Foundation, my primary responsibility is to ensure the hospital succeeds in its ambitious fundraising goals and its $100M Campaign.  In this role, I have worked closely with The Fearey Group for over 6 years, and they have been a key partner in our success. Their ability to reach multiple audiences (media, donors, patients, prospective patients, and the community at large) has been instrumental in our ability to better convey the important role Swedish plays as a non-profit health care provider. There public relations and communications efforts have been invaluable, both to the Foundation and to the entire medical center. They have a proactive approach, always striving to come up with new, better and innovative ideas. They have been a big asset to both the Foundation and the medical center over the years."
    Randy Mann, Vice President, Swedish Medical Center Foundation

Latest Blog Posts

  • No Comment? No Way! Dealing with Dreaded Interview Questions
    by Jim Bianchi on February 24, 2017 at 3:42 pm

    The phrase “no comment” came into popular use after the usually eloquent Winston Churchill uttered those words to a reporter’s question about his visit to Hitler’s bunker in 1946. While the phrase has retained the same literal definition, it has taken on a connotation that suggests deception, duplicity or disregard. So what do you do […] The post No Comment? No Way! Dealing with Dreaded Interview Questions appeared first on Bianchi PR. […]

  • Meet the Media: Lindsay Chappell, News Editor at Automotive News
    by Jim Bianchi on February 21, 2017 at 7:40 pm

    Lindsay Chappell is a news editor at Automotive News, responsible for coordinating the paper’s supplier coverage and Japan industry news, among other things. Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I’ll gladly tell you because I welcome phone calls from people who […] The post Meet the Media: Lindsay Chappell, News Editor at Automotive News appeared first on Bianchi PR. […]

  • BPR’s Top 25 PR Projects: #13 Yanfeng Automotive Interiors West Coast Media Event (2016)
    by Jim Bianchi on February 17, 2017 at 4:23 pm

    In a world where vehicles will one day drive themselves, how does a new supplier set itself apart as a leader in autonomous vehicle interior design and development? Yanfeng Automotive Interiors, the world’s largest supplier of automotive interiors and a joint venture established in 2015, set out to do just that by offering a sneak […] The post BPR’s Top 25 PR Projects: #13 Yanfeng Automotive Interiors West Coast Media Event (2016) appeared first on Bianchi PR. […]

  • PR Agency Search: Experience and Value Are Top Priority
    by Jim Bianchi on February 16, 2017 at 7:00 pm

    Post by Jim Bianchi, APR, President Companies want to get maximum value from their PR firms and in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I […] The post PR Agency Search: Experience and Value Are Top Priority appeared first on Bianchi PR. […]

  • Meet the Media: Dave Zoia, Executive Director-Content at WardsAuto
    by Jim Bianchi on February 7, 2017 at 5:34 pm

    Dave Zoia is executive director-content at WardsAuto where he oversees the editorial team and is responsible for all editorial content at WardsAuto. His duties include planning stories and assigning staff to events coverage, editing copy, managing the website daily and overseeing production of e-newsletters and other editorial products. Dave is also in the mix when […] The post Meet the Media: Dave Zoia, Executive Director-Content at WardsAuto appeared first on Bianchi PR. […]