Logo LVBA Comunicacao
Member: LVBA Comunicação
Address: R. Alvarenga, 806
City: São Paulo
State/Province: São Paulo
Postal Code: 05509-001
Country: Brazil
Phone: +55 11 30390660
Fax: +55 11 30310654
E-Mail: lvba@lvba.com.br
Web Site: www.lvba.com.br

The LVBA Communication is a Public Relations and Corporate Communication company, which over its 35 year history, has guided its activities for managing relationships with strategic vision and focus on protection of trademarks.

Fulfilling this goal requires some attributes because there is no communication turnkey solutions. Every client, every challenge, every action requires a new look! A look that brings the brand experience, but that does not accord with the formulas and easy solutions.

Monitor, analyze, plan, interact, propose, evaluate and act are part of the essence of LVBA, as well as the belief that corporate communication is a fundamental value for the success of any institution.

  • Agribusiness
  • Consumer Products
  • Education
  • Entertainment
  • Finance
  • Food & Beverage
  • Health/Medical
  • Industry
  • Non-Profit
  • Pharmaceutical
  • Retail
  • Technology
  • Telecom
  • Tourism
  • PR Services
  • Planning
  • Surveys
  • Crisis Management
  • Community Relations and Social Responsibility
  • Employee Communications
  • Government Relations / Public Affairs
  • Media Relations
  • Social Media and Web 2.0
  • Crisis and Media Training
  • Editorial
  • Events
  • Communication Management and Outcome Assessment – IDI®
  • Gisele Lorenzetti

    Partner and Executive Director

    Graduate from the School of Public Relations in Armando Álvares Penteado Foundation (Faap) and specialized in Business Administration, she joined LVBA in 1979, where she had the opportunity to work in every area of the company until becoming executive director. She was honored two times with the Public Opinion Award by the Regional Council of Public Relations Professionals of the 2nd Region.


  • “The last time we worked together, Xenophon helped produce a strategic plan that ultimately transformed a bankrupt technology company with a stock option probe into a successful $2.1 billion acquisition.”
    Doug Wills, Director, Redback Networks (An Ericsson Company)
  • "I’m really satisfied with Sound PR staff: if I don’t turn up, they call me. They are always helpful, professional, proactive, ready to give me advice and help with any problem. They are good at dealing with not always easy topics and at telling interesting stories basing on quick ideas that come out from our meetings."
    Jessica Traverso, Gascom S.p.A. Marketing Division
  • “Over the past 10 years, I’ve worked with Lauren and her team on both short-term and long-term campaigns.  They bring the same expertise, personal integrity and tireless focus to protracted efforts as they do to the quick hard pushes of short-term campaigns.  Reed Public Relations gives it their all every day and they make every client their most important client.”
    Wendy Norton, Public Affairs Specialist
  • “Working with you for the past 12 years has been one of our better professional experiences of that time period.  At the time we engaged The Equity Group, Mobile Mini had a market cap of $20 million...From no meaningful sell-side research or institutional holders, Mobile Mini now has a number of prominent investment firms writing on it and a large and loyal cadre of institutional holders. We have been impressed by The Equity Group’s continuing ability to develop and execute investor relations programs and activities that match our needs during the various stages of Mobile Mini’s corporate development.  That is due in part because you know your business very well, but just as importantly, you’ve taken the time to understand our business very well.  Throughout the years, The Equity Group has been extremely knowledgeable, responsive and helpful.  While we did our job of building a successful company, I am firmly convinced that the caliber of the investor relations/corporate communications services provided by The Equity Group has been a critical element in the gains we have achieved in our shareholder value.
    Larry Trachtenberg, Director & Former CFO, Mobile Mini, Inc.
  • “I have always found LPR to be responsive and professional in ‘emergency’ situations. Being a refiner and selling gasoline, these are both risky, lightning rod undertakings. Thus, when the unexpected happens quick, effective response is critical. LPR provides both.”
    Jeff Morris, Alon USA

Latest Blog Posts

  • R.I.P. Assessoria de Imprensa
    by Gisele Lorenzetti on February 20, 2017 at 1:33 pm

    A LVBA Comunicação convida os empresários e profissionais de comunicação corporativa para o ato de reflexão sobre a morte da assessoria de imprensa, ocorrida há alguns anos e que ainda assombra a muitos que relutam em acreditar que não há vida além da boa e velha assessoria de imprensa. Quem pensa que o mundo corporativo […]

  • Superar para fazer mais e melhor!
    by Elisandra Escudero on February 8, 2017 at 12:14 pm

    A profissão que escolhi – ser uma comunicadora -, está cada vez mais desafiadora. Vale até fazer uma reflexão, que independente da área na qual você trabalha, uma realidade é cada vez mais constante: ou você está mudando seu negócio, ou seu negócio não sobreviverá no mundo atual, tão conectado e tecnológico. E como é […]

  • Quando a Comunicação precisa comunicar entre si
    by Carolina Lenoir on February 6, 2017 at 3:37 pm

    Trabalho in house em uma grande indústria, com unidades em várias regiões do país, o que significa que há equipes de comunicação em cada localidade que se reportam à área de Comunicação Corporativa, estabelecida na sede da companhia. Nesse contexto, é fácil que as estratégias e direcionamentos estabelecidos como corporativos – ou seja, a linguagem […]

  • Você é influenciador do que mesmo?
    by André Lorenzetti on January 27, 2017 at 5:38 pm

    É o sonho de muita gente (e organizações): tornar-se influenciador, ser ouvido e admirado. Possibilidade antes restrita a poucas pessoas, hoje está acessível a quase todos, basta ter algo para contar e encontrar um jeito “legal” para fazer isso. Ou, não. Há uma tendência de se chamar de influenciadores as pessoas com muitos seguidores nas […]

  • Entrevista | Vamos jogar fora nossa varinha mágica
    by LVBA Comunicação on January 13, 2017 at 10:48 am

    Uma hora antes de liderar um workshop para profissionais de diferentes áreas da C&A sobre novos cenários da comunicação, Rozália Del Gaudio, Gerente Sênior de Comunicação e Sustentabilidade da empresa no Brasil, recebeu Fábio Betti (Corall) e André Lorenzetti (LVBA) para uma conversa aberta e enriquecedora. Trazemos a essência desse bate papo, que aborda um […]