Using Mobile to Dominate the B2B Category

Did you know that nearly 70 percent of people in the U.S. have a smart phone? It’s not a huge surprise that the majority of internet access is now done through mobile devices versus desktop computers.  Updating your marketing strategy to incorporate mobile users isn’t a trend that applies solely to B2C companies. Your B2B … Read More

The Guide to Apps for PR Pros

For us PR pros, our smartphones are basically glued to our hands. Whether it’s emailing clients, checking the latest news alerts, posting to social media or searching for that contact we met at a networking event, our phones are often our most indispensable tool as communicators and help us provide even stronger service to our clients. Here’s … Read More