Based in the North American mobility technology nexus of Detroit and founded in 1992, Bianchi Public Relations, Inc. serves a select group of clients in the business-to-business sectors of automotive and mobility. The uniquely experienced and focused Detroit PR agency provides strategic communications counsel, PR/media relations support and content development for automotive technology suppliers as well as related manufacturing and professional service firms serving this exciting space.
Office Location(s)Detroit, MI (USA)
Top Detroit PR agency with a driving passion for automotive & mobility
Bianchi Public Relations, a top Detroit PR agency, is driven by a passion for automotive & mobility suppliers. The PR firm has been passionately providing select clients special expertise in the North American automotive market since 1992. This includes automotive supplier PR and business-to-business (B2B) professional service firm PR .
Because of this dedication, Bianchi PR has successfully helped clients build their brands, increase awareness, enhance return on investment (ROI) and enhance revenue. In addition, Bianchi PR builds upon its Detroit and North American reach through its worldwide agency partners in the Public Relations Global Network. PRGN is a consortium of 50 independent, entrepreneurial firms working together in lock-step. Therefore, as a partner in PRGN, Bianchi PR can provide local expertise and unmatched value on a worldwide basis.
Strategic communication services
While the Detroit-area-based Bianchi PR agency offers strategic PR and communications counsel; digital, social media and traditional media relations; we go the extra mile for our clients. As a Detroit PR agency for automotive & mobility, we also offer media training; online newsroom content; business-to-business communications, media event and trade show support; executive visibility and industry relations support.
Specializing in Automotive, Mobility & Manufacturing sectors
We serve automotive OEM, aftermarket and service suppliers; as well as technology suppliers for autonomous, electric vehicles and new mobility. And as a top Detroit PR agency for automotive & mobility suppliers, we also serve materials, engineering service and software suppliers; industrial and manufacturing companies; and clean-tech, energy and alternate energy suppliers.
This breadth of experience helped Bianchi PR earn a reputation as the top Detroit PR agency for automotive & mobility. In addition, the Bianchi PR agency has supported major mobility-related trade groups and associations. Also, we serve law, consulting and professional service firms, as well as other B2B enterprises who focus on the mobility space.
Enthused and experienced PR agency team
As a Detroit PR agency for automotive & mobility sectors, Bianchi PR is led by 30+year PR veteran, PRSA Detroit Hall of Famer Jim Bianchi. Of note is the fact that the PR agency has been honored as “Best of Michigan Business” and twice as one of “101 Best & Brightest Companies” in metro Detroit. Additionally, our team of senior experienced staffers have an average of 16 years with the PR agency and are highly respected by peers, journalists and clients.
Unmatched client experience
Bianchi PR has gained extensive experience across a wide range of noteworthy clients. These run the gamut from technology start-ups to international corporations. The Detroit PR agency for automotive & mobility currently enjoys long-term relationships with many of its clients. Also, our senior staff has worked with more than a dozen of the top 50 global automotive suppliers. Among our past and current clients are: 3M, Accuride, Adient, AIAG, BASF, Cooper Standard, Fruehauf, Freudenberg-NOK, IBM, Johnson Controls, PPG, Pittsburgh Glass Works, Ricardo, SAE, Schaeffler, Steel Market Development Institute, Yanfeng Automotive Interiors, Valeo and ZF TRW.
- Community Relations
- Content Creation
- Corporate Communications
- Digital Marketing
- Events and Campaigns
- Media and Presentation Training
- Media Relations
- Product and Brand Launches
- Public Relations
- Social Media and Marketing
- Automotive Public Relations
- Financial / Banking / Investment
James A. Bianchi, APR
James A. Bianchi, APR - President
With more than 30 years of experience in automotive, mobility and related business-to-business public relations – gained in both the corporate and agency environments – Jim Bianchi is a hands-on PR professional. He founded the Detroit PR agency PR in 1992, and today, the agency is ranked as the top independent public relations firm headquartered in the Detroit area, according to PR Week magazine.
Active in the Detroit automotive and PR communities, he is involved in the Detroit Chapter of PRSA, the Detroit Regional Chamber of Commerce, MICHauto and the PRSA Counselors Academy. Other memberships include the Automotive Press Association, the Marketing & Sales Executives of Detroit and the Society of Automotive Engineers, among others.
Jessica Muzik, APR
Vice President - Account Services
Jessica Muzik, APR - Vice President - Account Services
Jessica Muzik offers clients deep and well-rounded experience in communications from the corporate and community perspective. As vice president – account services, she oversees a number of the PR agency’s accounts, most notably Adient and Yanfeng Automotive Interiors, and contributes to new business development efforts.
Rising through the firm’s ranks since joining Bianchi PR as an intern more than 20 years ago, Jessica was named to her current position in 2007 and has worked with most of the agency’s long-term clients. Prior to joining the firm, she worked as a PR intern with General Motors’ Pontiac Division. Not only has she led several award-winning media relations campaigns for our clients, she has also earned clients’ trust with her strategic counsel and creative approaches.
Graduating with distinction, Jessica earned a Bachelor of Arts degree in public relations and a master’s degree in organizational communications and public relations from Wayne State University (WSU) in Detroit. Accredited in public relations (APR) by the PRSA, Jessica has been actively involved in the Detroit chapter and has served on the organization’s board. She is also a member of the Automotive Press Association and a founding member of WSU’s Public Relations Advisory Board. In addition, she has served as an adjunct professor at WSU.
- 05.20.19 Meet the Media: Brad Kadrich, Editor at Corp! Magazine
- 05.15.19 CES 2020: Six Ways Auto and Mobility Suppliers Can Maximize PR
- 05.06.19 Meet the Media: Kurt Nagl, Breaking News Reporter at Crain’s Detroit Business
- 04.25.19 5 Ways to Tell If Your Tech PR Agency Really has Automotive Expertise