A service business is only as good as its talent, and The Castle Group is headquarters to innovative, driven and committed public relations and events management professionals that deliver value and results to a diverse client roster.
Office Location(s)Atlanta, Georgia (USA)Boston, Massachusetts (USA)Maui, Hawaii (USA)
Castle fuels client campaigns with the best creative ideas, strategies and tactical execution, supported by world-class client service, to help our clients achieve their business goals.
In 1996, we built Castle on a simple belief: public relations and events are the most powerful and credible messaging and motivational tools. And they require very distinct and exacting skill sets. That’s why, unlike most PR agencies, we view event planning as its own distinct practice area. The beauty of this model is that it gives clients access to the best minds with the right experience that fits their unique needs.
Everything in marketing has changed in line with the rise of digital and social media. We incorporate social strategies into all of our client campaigns – whether we’re coming up with a way to share social media chatter at one of our client events, creating compelling content for a PR client, or conducting a social media audit to see how a company stacks up against its competitors. Of course, we’re also leveraging the coverage and visibility we obtain for clients across their channels and our own.
This approach has allowed us to grow beyond our headquarters in Boston. In 2016, we opened offices in Atlanta and Maui to support an increasingly diverse client base, both in terms of size and locale.
About 50 percent of Castle’s clients are national and multi-national firms who appreciate our ability to deliver all of our services in any geography and dig deeply to provide direct connections and results. The other 50 percent are local companies throughout New England, the Deep South and the Pacific Coast who rely on us to get them beyond their backyards and into the hearts and minds of their audiences around the globe.
We go beyond what’s expected to deliver results that drive business with unbeatable teams that become a part of your team.
- Community Relations
- Corporate Communications
- Crisis Communications and Crisis Management
- Digital Marketing
- Employee Relations
- Events and Campaigns
- Media and Presentation Training
- Media Relations
- Public Relations
- Website and App Development
- Biotech / Life Sciences
- Consumer Products
- Financial / Banking / Investment
- Food and Drink
- Government / Public Sector
- Healthcare / Nutrition
- Media and Broadcast
- Not-for-Profit / Charities
- Professional Services
- Real Estate
- Tourism / Travel
Principal / Founder
Sandy Lish - Principal / Founder
It is entirely possible for me to listen to a conversation, have an idea, and share an insight almost simultaneously. I think they call that multitasking. I help my clients by focusing on connections… how they reach their audiences, how their audiences reach them, how my teams and I can facilitate those interactions. I’ve helped my clients grow and sell companies, acquire firms, improve valuation/stock price, gain market share, manage crises, perfect presentation skills, launch products and the list goes on.
When I’m not working directly with clients, I’m growing Castle — developing partnerships, identifying marketing opportunities and building new client relationships. And when I’m not doing that, I’m out in the marketplace, representing Castle and our clients through our dedication to the community.
PR is all about third-party credibility – so I must share some of our own accolades. We recently won the March of Dimes Franklin Delano Roosevelt Humanitarian Award. I’ve been honored with the Greater Boston Chamber of Commerce Pinnacle Award for Entrepreneurship, the Women’s Business Enterprise National Council Business Enterprise Star Award and the Center for Women and Enterprise Rising Star Award. I was also named a Boston Business journal “40 under 40″ (although I would no longer be eligible!). I’ve had the privilege of speaking for groups including the Boston Business Journal, Greater Boston Chamber of Commerce, and Center for Women and Enterprise, many higher education institutions and PR industry organizations.
I serve on the boards of The Center for Women and Enterprise, March of Dimes and the Chief Executives Club of Boston. I’m especially proud to be state board chair for the March of Dimes and most recently was named to its national Volunteer Leadership Council. I also currently chair the WGBH Corporate Executive Council, serve on the Women’s Advisory Network of the Greater Boston Chamber of Commerce and am a member of the Massachusetts Women’s Forum. I’m on the executive committee of the Public Relations Global Network—interacting almost daily with my “sister” (and “brother”) agency principals in every major media market to develop world-class relationships for our clients and teams.
When I’m not doing that? You might find me with my husband, rooting on my son or daughter at a hockey rink or lacrosse field, or walking my Wheaten Terrier. My favorite place to be is the beach – any beach with a great book and great company. What else do you want to know? Before Wendy and I founded Castle in 1996, I held in-house marketing positions at KPMG, Lesley University and the Massachusetts Bar Association, and was an executive at IQ&J, a premier Boston agency. I’ve worked on everything from pita chips to online travel to medical imaging to student lending. I grew up in Brookline, Mass. and am a proud alumna of UMass Amherst. And I really, really miss my Blackberry. Let me know if you have any questions.
Principal / Founder
Wendy Spivak - Principal / Founder
I can’t help myself—every time I go to someone else’s event, I find myself thinking about what I would change. How could I make it flow better, what technology would work better, how might the speaker be more impactful, how else could I convey the message? No detail is too small. I bring that same critical eye to Castle’s events team…well before an event begins. While I start working with my clients at a high level — the 50,000-foot view — to determine program or event goals and content, I can also get my hands dirty. Really dirty. I’ve been under the streets of NYC supervising cable workers to ensure the technology worked at an event; in hotel kitchens supervising plating of food; up all night redirecting transportation plans because of a weather emergency. I always have a Plan B. My clients usually don’t know what goes on behind the scenes to make their event a smashing success, but that’s not important. They know and appreciate the results.
When I am not overseeing an event somewhere around the world (I have managed events on almost every continent), I’m often in my office, surrounded by project management plans and ensuring our events proceed as smoothly as possible. With decades of experience in events and marketing, I manage my teams to deliver the same level of quality and service that is my hallmark. I also manage Castle’s operations, making sure that our financial, HR and technology needs are well met.
Part of Castle’s culture is giving back to the community. I’m passionate about the boards I serve on and the organizations we support. It’s truly my privilege to use my professional skills to help them achieve their goals.
- 03.28.18 Using Your Background to Your Benefit: How Previous Experience Can Make You a Better Event Planner
- 12.17.17 Making a Difference All Year Long
- 11.09.17 Atlanta is United
- 10.02.17 Making Meetings Matter