Andy See

  After spending more than 10 years working with leading multinational and Malaysian consultancies including The Boston Consulting Group and Edelman, Andy decided to reinvent his career by setting up his own firm. This led to the birth of Perspective Strategies in 2006. The boutique agency grew quickly with the promise of delivering strategic counsel and quality services to clients and has over the years won numerous industry awards on the global and national levels. Aside from steering the firm’s strategic direction and managing key client relationships, Andy regularly conducts spokesperson training and speaks at industry events on strategic communications, issues management and stakeholder engagement. Currently, he is the President of the Public Relations and Communications Association of Malaysia (PRCA Malaysia), spearheading efforts to champion the interest of PR professionals including industry best practices, quality and standards as well as talent development.  Since 2017, Perspective Strategies has been part of the Public Relations Global Network (PRGN), one of the world's leading independent PR agency networks. Andy is on the Executive Committee, serving as Secretary and Regional Vice-President for Asia Pacific (APAC). As Regional Vice-President, Andy leads PRGN's initiatives in growing the network's presence in APAC by pushing to enhance communication, improve coordination and drive momentum at the regional level. Andy also actively contributes articles and thought leadership pieces on PR, leadership and strategic communications in various publications and online platforms.

Región LATAM - Iberoamérica

Malaysia – The Future-Forward and Business Ready Market

By Andy See Teong Leng - Perspective Strategies

Business environment in Malaysia Malaysia, situated in Southeast Asia, is known for its breathtaking landscapes, bustling cities, and thriving industries. Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business. The country has received worldwide recognition by various international institutions including: Top country in… Continue reading Malaysia – The Future-Forward and Business Ready Market

Sustainability and ESG: Enablers Of The Purpose-Driven Narrative

By Andy See Teong Leng - Perspective Strategies

Stakeholder and customer expectations have changed drastically in recent times, putting much pressure on businesses and brands to actively engage and communicate. It is now an expectation from stakeholders that businesses must operate with more accountability to the planet and people, besides making profits. This is not just true of regulators and investors, but also… Continue reading Sustainability and ESG: Enablers Of The Purpose-Driven Narrative

PR4.0 Has Arrived – Are You Ready For It?

By Andy See - Perspective Strategies

We have seen so much change in recent years. The world has rapidly shifted towards digital, and Industry 4.0 is sweeping across value chains of most if not all economic sectors. The age of PR (or Public Relations) 4.0 has arrived together with the massive shift to digital and social. PR4.0 is more than just… Continue reading PR4.0 Has Arrived – Are You Ready For It?

The Key to Building Winning Brands Today and Tomorrow

By Andy See Teong Leng - Perspective Strategies

It is without a doubt that businesses and brands need to reinvent and reimagine for the future marketplace. Today, the purpose agenda dominates discussions in boardrooms. Importantly, the ability to communicate our corporate purpose well is very rewarding as it helps build trust and solidify relationships with investors, customers, employees and other key stakeholders. In… Continue reading The Key to Building Winning Brands Today and Tomorrow

Leadership & Communication: Purpose Begins at Home

By Andy See - Perspective Strategies

The Covid-19 pandemic has undoubtedly left devastating effects on healthcare systems, businesses, and economies around the world. Many families lost their livelihoods and for some, even their loved ones. While the pandemic continues to hit many countries, it has also created an opportunity. This crisis has reaffirmed the importance for organisations and businesses to prioritise… Continue reading Leadership & Communication: Purpose Begins at Home

The Best PR Can’t Replace Real Leadership

By Andy See - Perspective Strategies

At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them.  However, many make the mistake that PR can help them solve a real leadership and business problem especially when… Continue reading The Best PR Can’t Replace Real Leadership

Leadership Is Communication

By Andy See Teong Leng - Perspective Strategies

We live in an era of hyper-connectivity and information overload. Stakeholders are bombarded with messages every moment of the day. This crowded and cluttered marketplace has not only made stakeholders more informed, it has also made them more demanding about what they expect when they interact with brands and corporations. Communicating corporate and brand values… Continue reading Leadership Is Communication

Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

By Andy See Teong Leng - Perspective Strategies

The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands to reimagine themselves for the new marketplace in this Covid-19 era. In fact, businesses, big or small (including mom… Continue reading Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

Creating Successful Public Affairs Campaigns: The 5-Step Approach

By Andy See - Perspective Strategies

Globally, there has been an increase in public affairs campaigns initiated by various parties including governments, non-governmental organizations, businesses and special interest groups. These campaigns are developed to sway public opinion on various issues or even to lobby for certain changes in regulations or laws. Typically, public affairs campaigns are more visible and accepted in… Continue reading Creating Successful Public Affairs Campaigns: The 5-Step Approach

How to Develop Effective Communications Strategies: The SNIPER approach

By Andy See Teong Leng - Perspective Strategies

The marketplace has often been described as a war zone, and your communications plan has to win the battle for the attention of audiences and most importantly, their buy-in. As the new year approaches, many brands and organizations would be in the midst of planning their next phase of communication. Broadly, we can see two… Continue reading How to Develop Effective Communications Strategies: The SNIPER approach

Navigating the Asian Communications Landscape – And 5+1 recommendations for successful campaigns in Asia

By Andy See Teong Leng - Perspective Strategies

Last year, I wrote an article titled “Escaping The Bangsar Trap” for a leading Malaysian business magazine. Bangsar is an affluent suburb in Malaysia’s capital city of Kuala Lumpur. The “Bangsar Trap” however describes the siloed mindset of the privileged, largely English-speaking Malaysian upper middle-class. This can be an issue in the communications business as… Continue reading Navigating the Asian Communications Landscape – And 5+1 recommendations for successful campaigns in Asia

How To Lead A Team: Perspectives From A PR Firm

By

Being a local boutique PR agency in Malaysia, we do face a fair bit of challenges in terms of recruiting, retaining and most importantly, inspiring a team. After all, we lack the financial and human resource support that an international agency may have. However, over the last thirteen years, we have continued to grow and… Continue reading How To Lead A Team: Perspectives From A PR Firm


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