There’s little question that businesses around the world have turned their attention to Generation Z, a group that is turning out to be far different than millennials and baby boomers. As such, internal marketing and communications departments as well as outside firms are trying to first understand this audience and then put in place campaigns … Read More
Bill Southard is founder and CEO of Southard Communications, a firm he launched in 1994 and has since grown to become one of the fastest growing communications firms in the country. Since its founding, the agency has experienced consistent and considerable growth and today represents a broad range of clients across a myriad of industries. In his day-to-day role at the agency, Bill drives the creative process, provides ongoing strategic counsel and manages all crisis communications on behalf of agency clients. With more than 35 years of communications experience, Bill has counseled some of the country's leading Fortune 500 firms and prior to founding Southard has was president of Earle Palmer Brown Public Relations and previous to that General Manager with Dorf & Stanton Communications.