Brianne Murphy Miller has spent close to 25 years in communications and marketing. As Senior Consultant and Business Development Manager at LCI, she is responsible for strategic counsel to a myriad of LCI clients, as well as overseeing all sales, marketing and business development needs for the agency. Prior to her work with LCI, Ms. Miller was VP Communications for TeeBeeDee, an online social network for baby boomers. The launch of that company was covered by media internationally and lauded as one of the hottest new tech start-ups of the year. Previously, she ran her own consultancy, B. & Company, for ten years, serving clients in the lifestyle, media, and tech industries. Ms. Miller also was Director of Public Relations for Kamer~Singer & Associates, a full service public relations and public affairs agency. There, she was responsible for the travel and hospitality division and new business. Her first foray into consumer technology was as Vice President of Marketing for Ifusion.com, which developed push technology software. She joined Ifusion.com after more than five years as Communications Director at Sunset Publishing Corporation. In that capacity, Ms. Miller was in charge of all public relations programs for the largest publishing company in the Western United States. She also helped launch their new media division, consumer expo programs and oversaw all trade show publicity efforts. Before migrating West, Ms. Miller worked in her native New York City for fashion designer Adrienne Vittadini and at GLAMOUR Magazine. She started her career at advertising agency Wells, Rich, Greene Inc., where she was part of the team that began the resurgent popularity of the Senior PGA Tour with client Liberty Mutual Insurance. Ms. Miller is a graduate of Fairfield University and holds a B.A. in English and Communications. She is a former board member of the San Francisco Public Relations Roundtable, has been guest lecturer at University of California Berkeley, and is involved in numerous local charities.
All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. Here are five… Continue reading Five Steps to Manage Client-Agency Relationships
You’ve taken the deep dive and designed a PR campaign that you hope will advance your goals. You’ve planned, organized the team and rallied stakeholders. That’s a lot of work. For what? That’s right. Begin with the end in mind! Here are five outcomes you should expect from any well-designed PR campaign: 1. Hitting your… Continue reading 5 Outcomes to Expect from Your PR Campaign
You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like everything else, things are different today. Life moves pretty fast. If you don’t… Continue reading SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role
Ah, North America! Home of the natural wonders of Canada, beloved cuisine of Mexico and general craziness of the United States. Within these disparate, yet adjacent, countries lie a host of communications agencies with subspecialties in practically every industry. The question is: how do you find the best PR agencies in North America for your… Continue reading Who are the Top PR Agencies in the U.S., Canada and Mexico?
