As THO’s founder and non-stop guiding force, Leeza is the agency‘s namesake and ongoing leader whose teams embrace versatility and fight for success. With a strategic mind blended with commitment to client success, she serves as the backbone of her agency’s rise, as well as the success of every client that delves into PR. In her role, Leeza guides and mentors employees and shapes the direction of the agency. Her diverse background gives THO the ability to focus on key verticals including luxury/lifestyle, real estate, healthcare, technology, education, retail, nonprofits and more. As a steadfast PRGN partner – executive board member and marketing director – Leeza shows commitment to the industry globally.
Business Environment in Los Angeles, California Los Angeles is an epicenter of global communications. It’s where people come to be noticed. It’s where you start if you want to reach the world. With the world-famous Pacific Ocean beaches to the left, and picturesque – often snowcapped – mountains to the right, Los Angeles is what… Continue reading Los Angeles, California – The City of Angels
C-suite executives play a pivotal role in shaping an organization’s vision and strategy, and they rely on skilled communicators – such as their PR professionals or the chief communications officer – to translate their vision into impactful messaging to the organization and its stakeholders. This involves a careful balance of positioning the issues correctly, and… Continue reading Translating C-Suite Vision into Impactful Messaging
Effective public relations is an indispensable component of the business strategies for professional services firms, which include everything from an investment banking entity to an architectural firm, and more. While the primary function is to establish and uphold the reputation, credibility, and visibility of these firms within their respective markets, a well thought out strategic… Continue reading Mastering Communications: Top Five Strategies for Professional Services Firms
Today, media relations outreach and social media programs are considered basic fundamentals in a public relations program, but in truth, they are just one component of a successful business strategy. Given public relations is an integral component in today’s business landscape, a strategic investment in communications efforts can drive results and help companies stand out… Continue reading Making Sure Your Public Relations Efforts Generate New Business
In today’s economic environment, every company is looking for ways to improve efficiency, cut costs and pack the new business pipeline. For savvy C-suite executives, public relations is a key component to building the right personality for their brand. As a result, it also sets the stage to build the new business pipeline. How does… Continue reading How Digital PR Strategies Drive New Business
When public relations first came on the scene in the early 1900s, it was originally based on a journalism foundation simply because most companies wanted to get their name in the newspaper. As it evolved, it became a sophisticated approach to creating the right message targeted to the right audience in the right way. This… Continue reading The Meaning of PR: How it’s changing as we head into 2020
There is no question that real estate is an exciting industry. It shapes our cities, creates places for us to shop, work and even shapes the places we take our children to play. As a result, to be involved in the development of new projects – and see them rise out of the ground –… Continue reading Real Estate Public Relations: The Five-Step Process that Creates a Successful Program
