Lynn is a senior Public Relations and Media Practitioner who has worked in the consultancy and corporate communications environment for 22 years, gaining extensive marketing and communications strategy, project management and media experience.
Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are customisable, effective and measurable. To a certain extent one… Continue reading What does a PR firm do in the digital age?
In today’s world, savvy PR pros need to be more than just good writers, they need to be knowledgeable about what constitutes optimised digital platforms and they must know how to manage the interaction between these platforms to maximise the chances of achieving the best possible SEO ranking. Two of the critical factors underlying successful… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark
Online activism is a very potent tool for change that gives activists who would otherwise go unnoticed an immediate and potentially global audience to hear their side of a particular story. We’ve seen how activists can garner a groundswell of support that can overrule the ‘terms and conditions’ of business and even put world leaders… Continue reading Why Online Activism has the Power to Change the Way We Do Business
Love them or leave them, the fact is we simply can’t ignore them – the difference that is between employers, the Baby Boomers and their younger employees, the Millennials. One of the most common complaints Baby Boomer leaders have about Millennials is that they seem to have a sense of entitlement, resulting in part from… Continue reading Building bridges to cross the generation gap at work
