Mark Paterson

  Mark is a strategist, storyteller and change agent. He thrives on the big picture and is a champion for sustainability. As a sense-maker and stubborn optimist, he helps organisations find their voice and see their future more clearly. The son of Corgi breeders, Mark would like to change the world for the better.

Región LATAM - Iberoamérica

What Your Brand’s Sustainability Resolutions Should Be For 2023

By Mark Paterson - Currie

New Year’s resolutions are destined to be broken. It takes more than a statement of intent to change a behaviour. At least that’s what we know from behavioural science. It requires a change of habit and that’s easier said than done. When it comes to making a resolution for your brand there are two parts… Continue reading What Your Brand’s Sustainability Resolutions Should Be For 2023

Why Sustainable Development is Important to Business

By Mark Paterson - Currie

Something any public relations person or business can do today that will make a difference is to embrace sustainable development. The move will set them up as individuals or companies for success. Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations. Soon, sustainability reporting… Continue reading Why Sustainable Development is Important to Business

Why Sustainability Matters to Your Business – and What Can You Do About It?

By Mark Paterson - Currie

Nobody can foresee specific events or disruptions, however, there are trends and forces that shape the future. One of these is sustainability – or what investors call ESG. Sustainability is a business approach to creating long-term value by considering how an organisation operates in the ecological, social and economic environment.  Sustainability (and ESG, which stands… Continue reading Why Sustainability Matters to Your Business – and What Can You Do About It?

Talking About Your Position On Climate Change

By Mark Paterson - Currie

Climate action is the most mentioned UN Sustainable Development Goal (SDG) in corporate sustainability reports, according to the Global ESG Monitor, a unique study piloted by Public Relations Global Network members cometis, Xenophon Strategies and Currie, and research firm Kohorten. What is your company’s position on climate change? Is your company taking action? Whether you… Continue reading Talking About Your Position On Climate Change

What Most Companies Get Wrong When Doing Their First ESG Report

By Mark Paterson (Currie), Michael Diegelmann and Justus Fischer (cometis)

Doing your first ESG (environmental, social and governance) report is not as simple or straight-forward as it seems. In no way are we trying to deter you from producing your first ESG report. It is one of the most important reports a company does for responsible investors and key stakeholders. Yet, our experience with first-time… Continue reading What Most Companies Get Wrong When Doing Their First ESG Report

Why Stakeholder Engagement is the First Step to Reach Your SDGs

By Mark Paterson - Currie

The world has a plan to end poverty, fight inequality and save the planet from climate change – the United Nations Sustainable Development Goals (SDGs). The SDGs contain 17 goals and 169 targets. The plan sounds lofty and daunting, right? Even so, the SDGs are forming part of the DNA of business, government and civil… Continue reading Why Stakeholder Engagement is the First Step to Reach Your SDGs


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