Michelle Balch Lyng has approximately 20 years of experience in strategic communications and reputation management relating to executive positioning, community engagement, issue management, corporate communication and crisis communications. Michelle advises a wide range of clients from Fortune 100 companies experiencing significant change to start-up grassroots political organizations. She has helped implement organization-wide communications strategies to uphold a reputation when financial and/or regulatory stakes were highest. The Denver Post named her one of Colorado’s “Up and Coming Most Influential Women” and RedState.com dubbed her a “strategic communications expert”. Michelle has served her community as a precinct committee person, a Vice-Chairman, and a Chairman Pro Temps for the Denver Republican Party. She also has served on the boards of The Lincoln Club of Colorado and The First Tee of Colorado. She is also a member of the University Club of Denver.
Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. There’s a need for education when discussing how PR can drive revenue. As we talk… Continue reading Unlocking Revenue Potential with the Power of PR
After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll. A recent Gallup poll found that the United States is almost evenly divided about whether businesses should take a… Continue reading Navigating Tumultuous Waters: Careless Companies Sink, Thoughtful Companies Swim
Early in my career, I once bought a $600 espresso machine thinking this and great snacks were the keys to employee retention and satisfaction. As a more seasoned leader, I cringe that I ever thought something so foolish. The truth is that in all areas of our lives, we are searching for greater happiness and… Continue reading Meaning and Purpose Fuel Attraction to Public Relations Jobs
Last year was epic in terms of disruption to most businesses and few industries were as disrupted as the real estate industry. While the disruption was immense, it wasn’t all negative. In fact, real estate is having a banner year in 2021, fueled in part by the way the real estate had to change its… Continue reading Real Estate PR: Top Five Trends for a Hot Market
It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as we work to normalize again. Vaccine rollout… Continue reading The Five Crises to Watch for in 2021
