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Päivi Holmqvist has a Bachelor’s degree in Political Science from University of Gothenburg, Sweden and an MBA in Marketing from University of Jyväskylä, Finland. In 1994, she started a long working carreer in the publishing industry at the leading book publisher in Finland, WSOY, first as an editor of non-fiction books following project manager in direct marketing and, finally, as a PR officer. In 2007, she started as account director at Miltton, one of the biggest PR agencies in Finland, moved after four years to a marketing communications agency, Zeeland Family, to the role of business unit director and finally, in 2016, she moved to hasan communications as managing director. Päivi is a passionate communicator, who thinks that Public Relations are a key factor to company success.