Most communications officers know what public relations mean, but rarely do they fully understand everything that should be covered when planning a company’s PR activities for an entire year to come. It’s not only the media, stakeholders or even social media influencers that need to be watched. It’s also about deciding how the company should … Read More
Päivi Holmqvist has a Bachelor’s degree in Political Science from University of Gothenburg, Sweden and a MBA in Marketing from University of Jyväskylä, Finland. In 1994, she started her working carreer in the publishing industry at the leading book publisher in Finland, WSOY, first as an editor of non-fiction books following project manager in direct marketing and, finally, as a PR officer. From 2007, she worked as account director at Miltton, one of the biggest PR agencies in Finland, moved after four years to a large marketing communications agency, Zeeland Family, to the role of business unit director and finally, in 2016, she moved to hasan communications, a company of hasan & partners Group, as managing director. Päivi is a passionate communicator, who thinks that Public Relations are a key factor to company success.