Top PR Disasters and How to Avoid Them

The corporate horizon has been littered with the skeletal remains of brands whose reputations have been tattered by a PR disaster. Three types of crises, in particular, have dominated the news recently: Security breaches (think Equifax) Bad behavior by a “rogue” employee (the Starbucks employee who had two African-American men arrested) #MeToo complaints lodged against … Read More

PR Implications of the Peace Summit in Singapore between President Trump of the USA and Chairman Kim of the DPRK

The Peace Summit between President Donald Trump of USA and Chairman Kim Jong Un of the Democratic People’s Republic of Korea held at The Capella Hotel on Sentosa Island concluded on 12 June. The historic meeting was considered a success, as both parties agreed to meet further to work out the details for a permanent … Read More

7 Ways to Get to Know Your Audience

Anthropology is a science born out of two schools of thought related to how should a social scientist study a community. One approach, widely developed by one of anthropology’s founding fathers, Bronislaw Malinowski, was the “observatory participation”. Briefly put, in order to understand a community, you should spend time inside that community and try to … Read More

PRGN Elects C.L. Conroy as President

The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s largest PR agency networks. The appointments were announced during the consortium’s recent bi-annual meeting in Toronto, Canada. The three-day event, where the group’s leadership teams discuss best practices and find new ways to collaborate and develop business … Read More