Navigating the Asian Communications Landscape – And 5+1 recommendations for successful campaigns in Asia

Last year, I wrote an article titled “Escaping The Bangsar Trap” for a leading Malaysian business magazine. Bangsar is an affluent suburb in Malaysia’s capital city of Kuala Lumpur. The “Bangsar Trap” however describes the siloed mindset of the privileged, largely English-speaking Malaysian upper middle-class. This can be an issue in the communications business as … Read More

What makes a PR firm the best for you? – Here are the right questions to ask

Today, the public relations profession involves a number of roles and functions, including media relations, corporate and marketing communications, brand awareness, creative solutions, and many more. Depending on your business, your relationship with PR and the role of PR within your organization can vary considerably. Regardless if a business is either trying to outsource the … Read More

5 Trends Influencing the State of Public Relations

Public relations is thriving – and evolving in exciting ways. It’s a great time to be in the business. At its core, our work is unchanging: actively pursuing relationships – shaping them, building them and maintaining them. That will always be front and center. But other aspects of our profession are developing or expanding. Here … Read More

A genuine approach: positive impact lobbying – and why clients should care…?

The worldwide image of business lobbyists is rather negative: they fight to defend only their companies’ interests; they mobilize their energy to keep a status quo when the world is requesting changes; they act in the shadow. But this aversion to lobbying is not a fatality: the root causes of negative mindsets can be changed … Read More

Communication Agencies and Law Firms: the new allies in business crises

In an era of corporate reputation coming under close scrutiny from an increasing number of directions, strategic communications agencies – at least the ones staffed with experienced communications professionals and former journalists and capable to support companies and individuals alike in a crisis situation – have become increasingly valued by law firms and their clients. … Read More

More than office décor: Five PR awards programs that will make your agency stand out

Let’s face it – most PR pros aren’t in it for the awards… but they sure are nice. Besides adding statues and plaques to your office shelf, PR industry awards present excellent opportunities for agencies to analyze their work, receive feedback from peers, evaluate outcomes and benchmark against best practices. However, with rising entry fees … Read More