Brain Health Registry/Global Alzheimer’s Platform

The Brain Health Registry (BHR) joined with the Global Alzheimer’s Platform (GAP) to address Alzheimer’s and brain disease in America. BHR is an online platform designed to speed the path for developing cures for Alzheimer’s and other brain diseases; GAP addresses the need to increase participation in clinical trials. The organizations turned to LCI to increase participation in clinical trials and also increase brand awareness of both organizations.

Strategies

LCI utilized an integrated communications approach, utilizing search engine optimization (SEO), search engine marketing (SEM), email marketing and public relations. LCI spearheaded a relationship between restaurateur/model B. Smith, Paula Abdul and numerous other celebrities. LCI produced and distributed a nationwide public service announcement (PSA) campaign utilizing celebrities and then pitched the story nationally.

Results

LCI’s efforts yielded media hits including NBC’s The Today Show, the CBS Evening News, Yahoo! Health, BET, People, Washington Post, Entertainment Online and many more. The social media campaign yielded a #1 trending topic on Facebook and the PSAs continue to be a top view on YouTube. The campaign more than tripled membership participation in the Brain Health Registry from 7,000 to more than 25,000 members and increasing minority participation more than 12%.

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