Coldwell Banker Middle East

Established in 2005, Coldwell Banker Mega Homes Real Estate represents the UAE franchise operations for this globally renowned real estate brand.

Coldwell Banker UAE is one of the leading real estate organizations in Dubai, and takes pride in being one of the most innovative real estate brands in the country, backed by an unmatched international presence of over 3,000 offices worldwide.

The firm offers a diverse selection of commercial and residential properties in the off-plan and secondary real estate markets in Dubai.

Coldwell Banker Real Estate – the parent company of all Coldwell Banker franchise offices – is long-time client of PRGN agency, CooperKatz & Company in New York City.

Our directive was to position Coldwell Banker UAE as a key part of the global Coldwell Banker Real Estate family during the brand’s “Master Franchisor” meeting in Dubai in April 2016.

Strategies

Working with CooperKatz in New York, we recommended a corporate media outreach program to create awareness across multiple media platforms. The goal was to first raise awareness in print and online outlets, followed by securing broadcast interviews for Coldwell Banker UAE and global brand executives on key television programs.

Results

Broad-based coverage was achieved across multiple top print and online outlets for Dubai and the Middle East region, which paved the way for a series of broadcast television interviews for top Coldwell Banker executives – including former global CEO, Budge Huskey.

Overall Results:

Earned Media Impact

  1. Impressions (Newspaper) 1,164,600
  2. Impressions (Online) 10,245,596
  3. Advertising value created: $284,255.70

Publication: Al Bayan (largest circulation Arabic language daily news paper in Dubai.
Date: 2016-04-26 | Page: 15

Publication: Al Khaleej (largest circulation Arabic language daily newspaper in the UAE.
Date: 2016-04-26 | Page: 18

Publication: Arabian Business (largest circulation English business weekly in the Middle East).
Date: 2016-04-25

Publication: Trade Arabia (leading online business news outlet).
Date: 2016-04-26

Interview: Ayman Yousef Interview with CNBC Arabia
Publication: CNBC Arabic | Date: 2016-05-02

Interview: Ayman Yousef Interviewed on Dubai TV Publication: Dubai TV
Date: 2016-05-02

Interview: Budge Huskey Interviewed on Dubai One TV
Publication: Dubai One TV | Date: 2016-05-03