JLG Industries Inc.

JLG Industries Inc. Launches Newest Product in Mexico

JLG Industries, Inc., one of the world’s leading designers and manufacturers of construction lifting and access equipment, wanted to generate brand awareness for their large industrial lifts in Latin America. JLG retained The Conroy Martinez Group to strongly publicize the purchase of JLG’s newest lift products by an important port in Mexico, the Port of Altamira.

Strategies

The Conroy Martinez Group has for many years conducted an ongoing multi-pronged approach in Latin America on behalf of JLG Industries, Inc. The Agency leveraged their media contacts to create a very successful public relations and publicity opportunity for JLG in Mexico, including Latin American dignitaries to assist in communication efforts focused on Mexico and Latin American trade publications, in addition to consumer publications.

Results

The Conroy Martinez Group secured 26 media placements with an estimated audience reach of over 450,000. JLG Industries was featured on the cover with a two-page story in La Red De Altamira, the main daily newspaper in Altamira. JLG was also published in the top three Latin American regional trade publications, daily newspapers in Tamaulipas, Mexico and was featured across a variety of Latin American online publications and social media.