Mostarda is a typical Lombard food product, known and appreciated throughout Italy, but culturally linked to the Christmas period.
Main challenge for Sound PR was to extend the product’s consumption beyond the Christmas period.
The Mostarda Festival, promoted by Lombardy Region, Chambers of Commerce and Municipalities of Mantua and Cremona is used to taking place in Cremona and Mantua in October. Sound PR was entrusted for the 2017 and 2018 editions. Main goals of the projects were:
- Highlight the importance of Mostarda as a product of excellence in the Italian gastronomic landscape.
- Promote Mostarda as a product to taste all year round.
- Increase the visibility of the “Mostarda Festival” kermesse.