Succession and acquisition strategies, digital solutions and services, growth in the Asia-Pacific region and reaching and involving Generation Z among larger opportunities discussed by global PR professionals at the bi-annual meeting.
The Public Relations Global Network (PRGN) held its bi-annual meeting in Amersfoort, the Netherlands, between May 16-18, 2019 where the group’s leadership teams discussed best practices and sought new ways to collaborate and develop business partnerships globally.
The three-day event included sessions and presentations on leadership succession and agency acquisition strategies, enhancing individual agency performance, growth opportunities in the Asia-Pacific region and digital solutions and services spearheading change in public relations.
Members present had a chance to enjoy insights from René C.W. Bounder, “Brain Agent” and counselor to the world’s top-ranking companies, who in his keynote speech shared his recipes to the best approaches to reach and involve Generation Z and Millennials and pointed new avenues of public relations and communications in a digital age.
At the Amersfoort meeting, attended by members from 41 agencies, PRGN members elected Aaron Blank, CEO and president of Seattle-based The Fearey Group as its 27th president and selected two new agency members. The global communications group now is comprised of 50 independent, owner-operated communications and public relations firms.
Founded in 1992 by a group of visionary public relations leaders, PRGN is one of the world’s largest international networks of independent public relations and communications agencies with more than $85 million in revenues and approximately 1,000 professionals throughout the globe.
PRGN partners meet twice a year to share knowledge and develop global business. The next meeting will be held in Puerto Varas, Chile from Oct. 24-26, 2019. PRGN’s agency members are independent, local, owner-operated public relations, digital marketing and communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.
Companies or organizations interested in the services of PRGN’s local agency network can visit www.prgn.com or contact PRGN’s executive director Gábor Jelinek at firstname.lastname@example.org for more information.
Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email PRGN Membership Chair David Wills, senior vice president, Media Profile at email@example.com.
About Public Relations Global Network (PRGN)
Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations and marketing campaigns in regions around the world. With revenues of more than $85 million (US), PRGN is one of the world’s largest international public relations networks. PRGN harnesses the resources of 50 independent public relations firms and approximately 1,000 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at https://www.prgn.com, on Twitter at @PRGN and on Instagram at @publicrelationsglobalnetwork.