Koos Viviers, the curmudgeonly editor of the Cape Times in Cape Town, South Africa, sat in his leather-lined chair behind his mahogany desk and glowered at me. It was my first official meeting with him as the brand new and extremely nervous night editor of “his” treasured morning newspaper.
“Your job is simple”, he said. “You review all the news that comes pouring in from around the world, check what the news desk has done locally and decide what’s important to the people of Cape Town tomorrow morning. That and nothing else is what you put in my newspaper day after day.
“It’s as simple as that; now get on with it!” he said, dismissing me with a wave of his hand.
“And”, he shouted as I walked out of his office, “I don’t want any marmalade droppers”.
Koos was referring, of course, to stories so shocking that the marmalade spills off the reader’s breakfast toast as he reads, engrossed in a story set to shock or horrify.
So for over a decade, I rode the wave of news pouring into our lives on the southern tip of Africa; sifting, sorting and selecting the order of importancefor our readers.
Being a member of a global network such as the Public Relations Global Network, (PRGN) with close to 50 fiercely independent successful agencies around the globe as members, reminds me of life as a night editor.
Clients of PRGN agencies can, at the drop of e-mail, be in touch, in real time, with the latest successful communications strategies on any issue affecting their product. And they can rely, through their local agency, on the combined experience of agencies around the world to filter the chaff from the wheat to achieve the best results on their behalf.
Thus a client selling pizzas in Cape Town can immediately benefit from the hugely successful campaign mounted by members of the network in Detroit, Cleveland and Phoenix for a global pizza brand. Or a client in Spain or in Dubai in the UAE can benefit from the experience of and lessons learned in London or Washington by local PRGN network member.
With so much information and so many platforms and channels at our digital fingertips 24/7, it’s that much easier to devise and implement strategies that guarantee success. Not with hindsight, but rather with the benefit of up-to-date, current thinking. Whether you’re in New York, San Francisco, Singapore, Chile, Cape Town … or anywhere that there’s a member of the PRGN, we’re ready to achieve our clients’ goals.
Wikipedia: Public Relations Global Network
Official Website HWB Communications: www.hwb.co.za
About Public Relations Global Network
Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in markets around the world. With revenues of more than $110 million (U.S.D.), PRGN is one of the world’s largest international public relations networks. PRGN harnesses the resources of approx. 50 independent public relations firms and more than 900 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at www.prgn.com or on twitter @PRGN.