How The Toy Industry Can – and Should – Remain in The Game
Southard Communications, March 27, 2020
With 65%-70% of sales being generated during the Q4 holiday season, the toy industry seems to be enjoying some breathing room despite the current general grip on business by the coronavirus. As Bill Southard, President and CEO of PRGN’s New York agency, Southard Communications , explains in a guest post inthe toybook, the leading toy industry trade publication in the U.S., for toy companies to think Q4 is far off would be a mistake, and looking at current curves in online sales as people are stuck at home with their kids, switching to standby for now would be a clear mistake.
What Approach to Take with PR During Covid-19
The Castle Group, March 26, 2020
In a crisis like the one we live in today, we’re working in real-time on critical issues with clients, but also prepare them that soon there will be a lot more to say and it’s better to plan for that, says Sandy Lish, Founder and Principal of PRGN’s Boston and Atlanta agency, The Castle Group. Sandy offers detailed advice on how to stay committed to communications plans from yesterday while living through todays’ action-packed days, while planning and preparing for tomorrow.
Introducing the “COVID-19 Crisis Response Task Force”
The Castle Group, March 26, 2020
In partnership with leading infectious disease experts, former CEOs of nationally-recognized hospitals, and a former United States Secretary of Veterans Affairs, The Castle Group , PRGN’s Boston and Atlanta agency, introduced the “COVID-19 Crisis Response Task Force”, which provides short- and long-term strategic communications counsel, medical strategy and expertise, and business direction related to COVID-19 to support business continuity planning.
E-Newsletters Go Viral In Covid-19
HMA Public Relations, March 25, 2020
An early trend of the lockdown days is an increase in the open rates of e-newsletters. Scott Hanson, President of PRGN’s Arizona member agency HMA Public Relations, is basing his statement on years of experience with a regional e-newsletter reaching more than 30,000 business leaders. See what he has found in recent days.
The New ‘Normal’ – and How to Plan for It
Spider PR and Digital, March 25, 2020
Founder and CEO of Spider PR and Digital, PRGN’s UK agency member, Sara Pearson is taking a look at what world is awaiting us after the Covid-19 is over. Brands beware. The crisis creates new consumer patterns that will stay with us for after the crisis. Here’s how to be winners in this new environment.
Here’s How Virtual Events Can Connect With Your Audience
The Castle Group, March 24, 2020
Many companies are switching from their planned events to virtual formats in a bid to build and keep alive the connection with their clients and audience. PRGN’s member agency in Boston and Atlanta, The Castle Group offers a checklist guiding companies through their shift from live to virtual events.
How to Get Staff Back to Work Again
Landis Communications Inc. (LCI), March 23, 2020
Lessons and tips are pouring on readers on how to get ready for the crisis and how to switch to work-from-home routines. Hardly anything is available on what companies have to do now to avoid another crisis: when they want their employees back in the office. Sean Dowdall, CMO of PRGN’s San Francisco agency Landis Communications Inc. (LCI) , is giving here his seven steps how to do just that.
Social Platforms Speed Up in Times of Crisis
HMA Public Relations, March 20, 2020
Social media platforms are taking advantage that Covid-19 is attracting record number of visitors to them. HMA Public Relations – PRGN’s founding member in Arizona – has taken a look at what innovations and socially responsible messages the platforms are airing at the time of the global public health crisis.
Social Media Tips to Navigate Virus Crisis
S&A Communications, March 20, 2020
Some of the Worst Brand Messages in Covid-19 Times
Buchanan Public Relations, March 20, 2020
Working from home: Advice from PRGN members around the globe
PRGN, March 19, 2020
Many of the 1,000-plus employees from PRGN’s 50 global agencies are already accustomed to remote work scenarios. We’re happy to share their advice for businesses that are new to a remote workforce.
PR Tips Not Just for Auto Suppliers but All B2B Companies
Bianchi PR, March 19, 2020
PRGN’s Detroit agency Bianchi PR shares their top PR advices for automakers for the time of the coronavirus crisis. Their nine tips – from handling customers respectfully to how to change course of scheduled launches and events – offer advice to all B2B companies on rerouting communication in these troubled times.
Readers and Writers, Watch Out for Fake News in Crisis
Industrie-Contact AG, March 19, 2020
How is Coronavirus Impacting Newsrooms?
Three Box, March 19, 2020
Working with the media in times of a widespread crisis is tricky. Brands reaching out to journalists in the front line of the global pandemic must find the right tone and content. Three Box Strategic Communications, PRGN’s Dallas agency, tells how to engage with the media with Covid-19 all around us.
Making the Most of WFH
L.C. Williams & Associates, March 19, 2020
What the Public – and Clients – Want to Hear in a Crisis
Buchanan Public Relations, March 17, 2020
Recipients of crisis communications messages all seek similar things, no matter if from business leaders or government officials. PRGN’s Philadelphia agency Buchanan Public Relations offers six key elements in any critical communication around Covid-19, including some example wordings that go with their tips.
Working from home under Covid-19 – How to Adjust
The Castle Group, March 13, 2020