This varies per client and their needs. It is important to understand the difference between a retainer fee structure and an hourly rate, however. A retainer does not mean you will get unlimited hours from your PR agency. Do not expect it either. It simply means that you are purchasing a sum of hours from ... Read More
When beginning a new client/agency relationship, define what success looks like right away. From the gate, make sure you agree on specific goals that can be measured along the way. Have an honest conversation about your needs and work with your agency to define how you are going to get there – together. Things you ... Read More
As clients and agencies begin a long-term relationship, both teams need to ensure that they can work together. Like any relationship, this takes time and effort. A strong pair needs to establish trust, challenge each other and collaborate. Get to know each other as people, then learn how to leverage each other’s skills to produce ... Read More
Find the best fit for you. When you are out searching for a public relations agency (or any agency for that matter), make sure you find a team that you can work with. Sure, each agency has its different experiences, its different skill sets. They all have worked for a variety of different clients. So ... Read More
Agencies are beneficial to clients because of their expertise in a wide range of communications services. For instance, PRGN agencies can provide services in crisis management, media relations, event and campaign planning, product and brand launches, social media and marketing, reputation management, influencer campaigns, content creation and more to clients.