How can I be sure that the PR agency I hire is the right one for the job?

Answer

Find the best fit for you. When you are out searching for a public relations agency (or any agency for that matter), make sure you find a team that you can work with. Sure, each agency has its different experiences, its different skill sets. They all have worked for a variety of different clients. So what works? It all starts with, do you like them as people? Can you work with them? Then look at their bench strength and examine it.