Coca-Cola

Building Brand and Loyalty for Coca-Cola’s Telenovela Club With Hispanics accounting for 18% of the U.S. population, Coca-Cola wanted to tap more deeply and connect organically with this lucrative and growing market.

Aubio Life Sciences

Launching Aubio Cold Sore Medicine to National and B2B Media Entering a market dominated by a single brand was a daunting task for Aubio Life Sciences. The key competitor had a long-established market presence and name recognition in the marketplace.

Simply Orange

Florida Launch of Simply Orange Created Great Lift for Product Sales The Minute Maid Company sought to launch Simply Orange, a not-from-concentrate orange juice, into the Florida market. This was the toughest market for them, the company said, since Tropicana was based in Florida and had a stronghold there for many years. Positioned to be … Read More