Prime Commercial Developers Launch Portofino Professional Center and Portofino Plaza Prime Commercial Developers, part of the Abbo Group of Companies, saw a need for first-class office space for physicians and other ancillary providers located near the newly built Homestead Hospital. They would build a medical/professional center, Portofino Professional Center, with state-of-the-art office condominiums that would … Read More
Building Brand and Loyalty for Coca-Cola’s Telenovela Club With Hispanics accounting for 18% of the U.S. population, Coca-Cola wanted to tap more deeply and connect organically with this lucrative and growing market.
Launching Aubio Cold Sore Medicine to National and B2B Media Entering a market dominated by a single brand was a daunting task for Aubio Life Sciences. The key competitor had a long-established market presence and name recognition in the marketplace.
Florida Launch of Simply Orange Created Great Lift for Product Sales The Minute Maid Company sought to launch Simply Orange, a not-from-concentrate orange juice, into the Florida market. This was the toughest market for them, the company said, since Tropicana was based in Florida and had a stronghold there for many years. Positioned to be … Read More