Zika Virus Prevention Campaign: Healthy Start Coalition of Miami Dade In 2016, the South Florida community was shaken with the outbreak of the Zika Virus. At the forefront of the battle then, and today, is the Healthy Start Coalition of Miami Dade (HSCMD). The Conroy Martinez Group sought to develop a multi-pronged campaign to spread … Read More
The Conroy Martinez Group Launches Lennar NextGen Homes in Florida Lennar Southeast Florida Division wanted to premiere the NextGen “Home Within a Home” concept, a first for the home building industry. Lennar Corporation, founded in 1954 and headquartered in Miami, is one of the nation’s leading builders of quality homes for all generations. Lennar reached … Read More
Prime Commercial Developers Launch Portofino Professional Center and Portofino Plaza Prime Commercial Developers, part of the Abbo Group of Companies, saw a need for first-class office space for physicians and other ancillary providers located near the newly built Homestead Hospital. They would build a medical/professional center, Portofino Professional Center, with state-of-the-art office condominiums that would … Read More
Metro Development Group’s Newest Development opens with U.S. Premiere of Crystal Lagoon Tampa-based Metro Development Group challenged The Conroy Martinez Group to launch the first ever Crystal Lagoons amenity in the U.S. at Metro’s newest Tampa area development, Epperson. This man-made crystal-clear lagoon was making a splash at resorts, hotels and master planned communities worldwide, … Read More
JLG Industries Inc. Launches Newest Product in Mexico JLG Industries, Inc., one of the world’s leading designers and manufacturers of construction lifting and access equipment, wanted to generate brand awareness for their large industrial lifts in Latin America. JLG retained The Conroy Martinez Group to strongly publicize the purchase of JLG’s newest lift products by … Read More
Building Brand and Loyalty for Coca-Cola’s Telenovela Club With Hispanics accounting for 18% of the U.S. population, Coca-Cola wanted to tap more deeply and connect organically with this lucrative and growing market.
Launching Aubio Cold Sore Medicine to National and B2B Media Entering a market dominated by a single brand was a daunting task for Aubio Life Sciences. The key competitor had a long-established market presence and name recognition in the marketplace.
Florida Launch of Simply Orange Created Great Lift for Product Sales The Minute Maid Company sought to launch Simply Orange, a not-from-concentrate orange juice, into the Florida market. This was the toughest market for them, the company said, since Tropicana was based in Florida and had a stronghold there for many years. Positioned to be … Read More
Mostarda is a typical Lombard food product, known and appreciated throughout Italy, but culturally linked to the Christmas period. Main challenge for Sound PR was to extend the product’s consumption beyond the Christmas period. The Mostarda Festival, promoted by Lombardy Region, Chambers of Commerce and Municipalities of Mantua and Cremona is used to taking place … Read More
Lucile Packard Children’s Hospital Stanford (LPCHS) is a leader in pediatric care in Silicon Valley and the San Francisco Bay Area. LPCHS hired LCI to promote the hospital’s renovation in 2017.
CPMC Sutter Health’s new Hospital in San Francisco – built from the ground up – was on track to open in early 2019. The site promised to be the most seismically safe hospital in the West, and also provided needed emergency room, obstetrics and surgical services to the city’s downtown area. Sutter Health hired LCI … Read More
The Save the Redwoods League (the League) has protected California redwood forests since 1918. For the organization’s centennial, the League and LCI set ambitious goals: to build brand awareness and broaden the base of public interest in redwoods conservation.
Based in Silicon Valley, Velodyne Lidar is the technology that allows autonomous vehicles (AV) to ‘see.’ Velodyne Lidar hired LCI to showcase the company’s leadership in the burgeoning market and to reassure the public that autonomous vehicles will reduce roadway fatalities. LCI in turn partnered with PRGN Detroit’s Bianchi Public Relations, which specializes in automotive … Read More
By RumboCierto Comunicaciones Bank of Palestine, the largest private bank in Palestine, sought to position itself in Chile -because this country is home to the largest community of descendants of Palestinians living outside their country- to attract businesses from Latin America to the region, and thus contributing to the Palestinian economic development. The requirement for … Read More
The Fearey Group was asked to help then-client Providence-Swedish Health Alliance gain significant attention for the launch of its new Preferred Partnership with world aerospace leader, Boeing, among business and healthcare industry audiences. The Fearey Group and its New York City-based PRGN partner, CooperKatz & Company, combined their significant expertise across the healthcare industry and … Read More
In 2015, PRGN members The Fearey Group was hired by LYFE Kitchen to manage their external relations and public relations program. As LYFE Kitchen began opening restaurants throughout California, The Fearey Group was tasked with creating unique opportunities to get the media, community and social media influencers in the door at locations in all the … Read More
UCSF, with medical facilities spread out all over San Francisco, was opening its first new campus in decades in the revitalized neighborhood known as Mission Bay. Three distinct hospitals – one for children, a cancer center, and a women’s center – would showcase advanced technology and provide a truly state-of-the-art experience for patients and staff. … Read More
To position Match.com as the leader in the online dating industry, while educating consumers about the benefits of online dating.
InClinica is a contract research organization (CRO) that leads companies through clinical trials. It was formed when private equity firm Velocity Fund Partners, which invests in life sciences / healthcare / pharma companies, purchased an existing CRO and rebranded it. InClinica is headquartered in suburban Philadelphia (serviced by Buchanan Public Relations), but has a strong … Read More
Buchanan Public Relations was responsible for handling all U.S. PR for the Global Energy Race, an initiative of Grupo Bimbo, the parent company of Buchanan PR’s client, Bimbo Bakeries USA – the largest bakery in the U.S. This 10K and family-friendly 3K race, held in 37 cities in 22 countries around the world on the … Read More
As the leaders in pizza delivery, Domino’s introduced the DXP™ single purpose delivery vehicle. The DXP adapts the Chevy Spark to carry an oven along with space for 80 pizzas as well as beverage and other foods. Domino’s sent an RFP to PRGN’s Bianchi PR, a renowned automotive PR agency, who asked Stevens Strategic Communications … Read More
The Brain Health Registry (BHR) joined with the Global Alzheimer’s Platform (GAP) to address Alzheimer’s and brain disease in America. BHR is an online platform designed to speed the path for developing cures for Alzheimer’s and other brain diseases; GAP addresses the need to increase participation in clinical trials. The organizations turned to LCI to … Read More