Over the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to the way we do business, and thankfully, the worst part appears to be behind us. As life goes on, so is the need to communicate, promote, salvage, interact, advise, contain, create – connections, ideas, plans,… Continue reading What Should PR Firms Be Prepared For In the Post-Covid Era?
Last year was epic in terms of disruption to most businesses and few industries were as disrupted as the real estate industry. While the disruption was immense, it wasn’t all negative. In fact, real estate is having a banner year in 2021, fueled in part by the way the real estate had to change its… Continue reading Real Estate PR: Top Five Trends for a Hot Market
It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However, with vaccine rollouts across the United States on a fast track by… Continue reading Five Ways Communicators Should Prepare to Reopen After Covid-19
What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. As we reflect on 2020, we all… Continue reading 2020 – The Year of Crisis
Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy. While this avalanche of good deeds and good intentions might be viewed as excessive by some, I’ve been impressed by the… Continue reading What if we turned the Covid-attitude into sustainable corporate behavior?
A growing number of office workers around the globe have been forced to work from home due to the COVID-19 outbreak, and this trend is likely to continue for some time. Many of the 1,000-plus employees from PRGN’s 50 global agencies are already accustomed to remote work scenarios. We’re happy to share their advice for… Continue reading Working from home: Advice from PRGN members around the globe
